Apple Working On ‘Titan’ Autonomous Car: Report

Technology giant Apple is reportedly following in the wheel tracks of rival Google by developing an autonomous car.

The Wall Street Journal quotes unnamed sources “familiar” with the project that kicked off late last year, known internally as ‘Project Titan’.

The model is reportedly based on a ‘minivan’, leading to speculation that a group of Chrysler Grand Voyagers seen moving around last year with numerous cameras on the roof were, in fact, Apple test vehicles.

While it seems Apple is yet to design and build its own car from scratch, there’s little doubt the company is keen to be seen keeping pace with Google - if for no other reason than to steal some of the limelight.

The test vehicles were almost certainly petrol-powered, but Apple may yet decide to follow Google, Tesla and others into the field of electric vehicles; which would arguably be a better fit with Apple’s current market image.

Ex-Ford engineer and long-time Apple employee Steve Zadesky is said to be leading a team of 1,000 employees on the project, but Apple is also reportedly looking to external sources for assistance - including Magna Steyr and established carmakers.