Prices increased for 2023 Ford Puma and Escape
Ford has increased prices across its small SUV range, with the Puma and Escape now between $850 and $1500 more expensive than they were a year ago.
The cost of entry into a brand-new Ford is now more expensive, with the 2023 Ford Puma and 2023 Ford Escape both going up by $500 before on-road costs for all variants.
The Puma now starts from $30,840 plus on-road costs, while Ford has priced the Escape from $37,990 before on-road costs.
It's the second price rise for the Puma in six months, with the price of the city SUV increased by $350 in August 2022.
The Escape now costs $1500 more than it did a year ago, thanks to a $1000 price rise for the mid-size SUV in July 2022.
It's understood there have been no specification changes to either model.
The Puma – winner of the Drive Car of the Year 2022 Light SUV category – is now the cheapest vehicle from Ford, after the Blue Oval axed the Fiesta hatchback at the end of 2022.
Ford Australia has been contacted for comment on these latest pricing changes and this story will be updated with its response.
2023 Ford Puma Australian pricing
- Puma (base) – $30,840 (up $500)
- Puma ST-Line – $33,190 (up $500)
- Puma ST-Line V – $36,390 (up $500)
2023 Ford Escape Australian pricing
- Escape (base) FWD – $37,990 (up $500)
- Escape ST-Line FWD – $39,990 (up $500)
- Escape ST-Line AWD – $42,990 (up $500)
- Escape Vignale FWD – $48,590 (up $500)
- Escape Vignale AWD – $51,590 (up $500)
- Escape ST-Line PHEV – $54,940 (up $500)
Note: All prices exclude on-road costs.
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