The price of the flagship Chevrolet Silverado 1500 LTZ has gone up by $1000, even though the price should have come down now there is no third-party handling fee. 
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US car giant General Motors has discreetly increased the price of the 2021 Chevrolet Silverado 1500 LTZ in Australia by $1000, despite lower import costs following the switch to a factory-direct operation, which could have reduced the RRP.

When Holden Special Vehicles was the Australian importer of Chevrolet, the firm had to buy vehicles through a third party known as International Fleet Sales, which was appointed by General Motors to facilitate distribution to certain foreign markets.

The handling fee added thousands of dollars to the cost of each model HSV imported, and the extra cost would be passed on to customers as it was baked into the final recommended retail price.

Despite HSV’s close ties to General Motors and Holden for more than three decades, Detroit insisted the performance-car partner still source Chevrolets through International Fleet Sales.

Now that Chevrolet vehicles sold in Australia (and New Zealand) are a factory-direct operation – under the new name of General Motors Specialty Vehicles (GMSV) – GM owns the stock from the time it rolls off the US production line and arrives in local showrooms.

GMSV pays the Walkinshaw Automotive Group – the former parent company of HSV – a fee to convert the vehicles to right-hand-drive to factory standards locally. Before the new GMSV arrangement, HSV had to carry the cost of the vehicles it imported as soon as they left the factory gate, as well as the cost of the conversion.

With the middle man (International Fleet Sales) now out of the equation the price of the 2021 Chevrolet Silverado 1500 LTZ should have in theory come down.

However, a new price list released by GMSV has shown the 2021 Chevrolet Silverado 1500 LTZ has risen by $1000 to $114,990 plus on-road costs.

While $1000 might not be a deal-breaker for most buyers in this price range, the increase is a sign General Motors is keen to maximise every last dollar on vehicles it sells locally in the wake of the Holden closure.

GMSV is understood to have relatively limited supply for the rest of this year of the Silverado 1500 – about 1500 vehicles all told, versus an estimated 5000 or so Rams – so presumably the firm wants to make the most of what it has coming. As with Ram, there is already a waiting list of Chevrolet customers.

To perhaps offset the price rise, GMSV has announced a more affordable version of the 2021 Chevrolet Silverado 1500 called the Trail Boss (RRP $106,990 plus on-road costs), which misses out on some luxury features but gains rugged looks and more off-road capability.

2021 Chevrolet Silverado Australian pricing

  • Silverado 1500 LT Trail Boss – $106,990
  • Silverado 1500 LTZ – $114,990

Note: All prices listed above exclude on-road costs.