The 2022 Jeep Grand Wagoneer won't be coming to Australia, as the new large luxury SUV will be only produced in left-hand-drive.
While going on the record as ‘very committed’ to expanding the range of right-hand drive vehicles coming to markets like Australia, global Jeep head Christian Meunier broke the news about the brand’s forthcoming large luxury SUV in a recent interview with CarAdvice.
“Obviously Grand Wagoneer is a little bit the exception because of the size of the product and, the potential, which is really hard to justify because the other right-hand drive markets are not really interested.
“There's no market for that product in Tokyo, you can imagine, right? Or in London.”
Although Jeep Australia would likely sell some Grand Wagoneers without much trouble, the potential sales in Australia aren't necessarily enough to justify the costs of engineering and delivering a right-hand-drive Grand Wagoneer.
Billed as the vehicle to ‘redefine American premium’, the Grand Wagoneer was revealed in concept form last year. Based on the new Ram DT platform but built to take on the Range Rover, the Grand Wagoneer brings luxury materials, big digital displays and room for seven onboard.
However, the forthcoming seven-seat Grand Cherokee L could fill in a similar gap when it lands in Australia.
“For now, it's not on the table, and I think we will focus on the three-row Grand Cherokee, which is already a pretty substantial, pretty big SUV.” Mr Meunier continued.
“And we'll deliver high performance with this thing. I think we will cover some of the market with this product, that potentially Grand Wagoneer could have done.”
“But for the rest, we're extremely committed to bring right-hand-drive products for every single version that makes sense to bring to Australia, if there's market demand.
“Obviously the customer is king, right? We need to make sure that the customer has an interest in it.”