The Hyundai Veloster has been discontinued in Australia.
Hyundai Australia confirmed to CarAdvice today the asymmetrical three-door coupe entered the run-out phase late in the third quarter of 2020 (around September), around a year after its local launch in the third quarter of 2019, with the brand citing a revised focus on its burgeoning N and N Line performance ranges for the discontinuation.
While the brand has yet to confirm exactly when the last shipments of Australian-specification Veloster's reached local shores, dealers contacted by CarAdvice report the final batch of cars touched down on local shores in the pre-pandemic world of early 2020.
It's understood no new JS-series Veloster sold in Australia were built in 2020, with dealers telling CarAdvice the newest models to hit our shores were produced in the final months of 2019, imported into Australia in early 2020, and given their compliance plates as recently as November 2020.
However, despite the cessation of new orders, Hyundai Australia expects the remaining stock already available in the country to last into the second quarter of 2021.
Hyundai has sold 846 examples of its '2+1' door Veloster since its local introduction, VFACTS sales data reveals.
586 of the aforementioned units reached customers' driveways in 2020, granting the model 10.9 per cent market share in the Sports under $80,000 segment – placing the Hyundai second in the class, though some 2000 units short of the segment leader, the Ford Mustang, with its 48.1 per cent share of the sales pie.
The second-generation Veloster launched in Australia in late August 2019 – over a year and a half after it debuted in the US – priced from $29,490 before on-road costs in base 2.0-litre form, stretching to $41,990 for the flagship Turbo Premium automatic variant.
Based on the Hyundai i30 hatch, the uniquely-styled hatch/coupe-combination offered a similar choice of engines to its 'standard' platform-mate: a 110kW/180Nm 2.0-litre four-cylinder and a 150kW/265Nm 1.6-litre turbo-four, mated to a choice of manual or automatic transmissions.
However, despite its sporty looks, the Veloster's circa-$5000 price premium meant sales figures were never able to reach the heights achieved by the i30, which in hatch and newly-introduced sedan guises has shifted a staggering 18,738 units year-to-date, to the end of November 2020.