A new report suggests children could be leading an electric revolution.
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Environmentally conscious kids are influencing their parents’ car buying decisions, according to a new survey commissioned by Peugeot in the UK.

The Peugeot study revealed that over half of the children surveyed are urging their parents to be more environmentally aware, not only through general household recycling and reusing, but in pushing them towards buying an electrified vehicle.

Over two-thirds (67.8 per cent) of the children in the study believed electric and hybrid vehicles were good for the planet. And over half of the parents in the survey confirmed their children would like them to buy either a hybrid or electric car in the future.

The study consisted of 1250 children aged between seven and 12 as well as their parents or guardians. Interestingly, the research also revealed that 72.2 per cent of children are consulted by their parents when making big purchasing decisions such as cars or holidays.

David Peel, Managing Director of Peugeot UK, said: “It’s great to see the next generation of car buyers so interested in full electric and plug-in hybrid vehicles, and to know that they understand the positive impact these vehicles have on the environment. With this in mind, it’s really positive to see through our research how influential children are in the purchase decisions their parents make”.

Peugeot has previously confirmed it will offer an electrified version of every car in its model line-up by 2023.