Subaru 2011 Mediocrity Advertising Campaign

Who would've thought Subaru would be the manufacturer having a go at other car makers for producing boring and uninspiring cars. Through a series of viral videos and a website dedicated to the 2011 Mediocrity, Subaru is attempting to distinguish its Liberty from the pack.
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A rather interesting way of trying to gain exposure, although we do have to give Subaru some credit for originality. Watch the videos below and you'll see what we mean. Oh and if you're wondering, the Mediocrity is actually an old Kia Optima.