News

Skoda sales hit 1.24 million in 2019

But overall figure is down thanks to decline in China, its biggest region
- shares

Skoda is one brand that always seems to generate more interest among our readers than its modest sales would suggest, so it's worth jotting down the company's 2019 deliveries for the record.

The Czech-based brand chalked up 1,242,800 sales, the sixth year in a row where it's clocked over a million sales. Skoda's figure is actually 0.9 per cent lower than 2018's tally of 1,253,700 sales, a consequence of Skoda's reliance on the declining Chinese market.

By contrast, sister brand (part of the VW Group) Volkswagen Cars sold 6,278,300 units, up 0.5 per cent).

Skoda's sales in China dipped 17.3 per cent to 282,000 cars, though it was still the brand's biggest region ahead of Germany (191,200), the Czech Republic (94,200), Russia (88,600), and the UK (75,200).

The company grew its sales in Western Europe by 7 per cent to 520,500 cars, by 1.3 per cent in Central Europe to 215,800 cars, and by 8.9 per cent in Eastern Europe to 50,200 cars.

Almost one-third of its sales came from the Octavia (363,700, down 6.3 per cent), and with an all-new one revealed late last year, expect a strong 2020 for its staple. Its second top-seller, the Fabia, also fell compared to the previous year (down 9.5 per cent to 172,800), as did the Superb (down a striking 24 per cent to 104,800).

However, its SUVs presence grew substantially, accounting for almost one-third of its deliveries. Kodiaq sales grew 15 per cent to 171,800, Karoq deliveries grew 32 per cent to 152,700, and the new Kamiq small crossover grew 132 per cent to 64,600.

Board member for sales and marketing Alain Favey said: “With the Scala, the Kamiq, the new Superb iV with plug-in hybrid drive and the introduction of the new Octavia, we successfully modernised and expanded our attractive model range last year".

The brand also plans to reveal an all-electric crossover based on Volkswagen's MEB architecture (used in the ID.3) within a few months.

Australia:

Skoda grew sales 20.6 per cent in 2019, to 7001 units.

The company will expand its range with the Golf-sized Scala hatch and the Kamiq crossover rival to the Mazda CX-3 this year, but we won't get the new Octavia until 2021.