Premium positioning for Volkswagen's new compact SUV
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Volkswagen’s long-awaited T-Roc compact SUV is now available to buy - online with a $500 deposit - ahead of its conventional market launch and arrival in showrooms in April this year.

While the car was unveiled way back in August 2017, Volkswagen’s underestimation of global demand meant its Australian arm had to fight hard to get stocks at all.

Given the Small SUV market had 13 per cent market share last year, and given Volkswagen had zero presence there, the T-Roc will be a shot in the arm for the brand and augment Tiguan sales.

The company has clearly positioned the T-Roc as a premium offering in the segment, initially. The launch line-up comprises the 140TSI Sport priced at $40,490 before on-road costs, and the X Special Edition ($42,990).

That puts the Vee-Dub up against the flagship Mazda CX-30 G25 Astina ($41,490) and Kia Seltos GT-Line ($40,400), and a few grand pricier than a flagship Nissan Qashqai or Subaru XV. It’s also a mere $500 cheaper than a base Audi Q2 35 TFSI.

Counting in the Volkswagen’s favour, it runs a powerful drivetrain for the segment; a 2.0-litre turbocharged four-cylinder with 140kW and 320Nm mated with a seven-speed DSG and 4MOTION all-wheel-drive.

Beyond this the 221kW T-Roc R is in hot demand from VW Australia, but a local launch is yet to be signed off. There's less interest in the T-Roc convertible, but like the R it could lob as a special edition at some point.

"We certain haven't given up on T-Roc R, because numerically Australia is the third biggest R market in the world," said Volkswagen Australia communications general manager Paul Pottinger.

European model pictured

2020 Volkswagen T-Roc equipment

Reflecting its premium position, the 140TSI Sport has as standard:

  • AEB with pedestrian detection
  • Adaptive cruise control
  • Lane assist with adaptive lane guidance
  • Blind-spot monitor with rear cross-traffic alert
  • Traffic Jam Assist and Emergency Assist
  • Reversing camera
  • Park Assist
  • LED headlights
  • Rain-sensing windscreen wipers
  • R-line exterior styling
  • Dark tinted rear side and rear windows
  • 18-inch alloys with ‘sports’ suspension
  • LED interior ambient lighting
  • Chrome roof rails
  • Digital cockpit
  • Dual-zone climate control
  • 8.0-inch navigation screen
  • Apple CarPlay/Android Auto
  • Leather wheel with gearshift paddles
  • Proximity key
  • Power-folding door mirrors

The limited edition X version adds:

  • 19-inch Suzuka alloys in black
  • Adaptive Chassis Control
  • Beats 300W premium sound
  • Electrically operated tailgate
  • Black/anthracite/red sports cloth upholstery

Option packages:

Sound and Style Package $2000

(19-inch Suzuka alloys, adaptive chassis control, beats 300W premium sound)

Luxury Package $3500

(Panoramic glass sunroof, Vienna leather upholstery, electrically operated tailgate)