Long a luxury brand bridesmaid, Volvo outgunned all of its direct competitors in the Small SUV sales race with the XC40 last year.
The Swedish-Chinese company recorded 2858 sales of its chunky little high-riding city crossover, equating to 17.4 per cent market share. It was also volume growth of 80 per cent over 2018, though it only launched halfway through that year.
By contrast the BMW X1 managed 2847 sales, down 8 per cent. In its final year before replacement by a new model, the Mercedes-Benz GLA managed 2562 sales, down 34.4 per cent. Audi’s Q2 (2155, up 15.5 per cent) and Lexus’s UX (1931, new to market in 2019) were other main competitors.
Smaller-volume offerings included the BMW X2 (1303, up 12 per cent), Jaguar E-Pace ( 1029, up 5.8 per cent), Mini Countryman (895, down 12.6 per cent), and axed Infiniti Q30/QX30 (201, down 40 per cent).
The formerly top-selling Audi Q3 (755, down 70 per cent) was caught between generations, with a brand new one now widely available in the market.
Overall, the premium end of the small SUV market accounted for 16,437 sales in 2019, down 0.1 per cent. As you can read here, the overall new vehicle market was down nearly 8 per cent and dropped to levels not seen since 2008.
It was a boom year overall for Volvo, too, thanks to the XC40’s sales haul. The company grew its sales by 16.2 per cent, to 7779 units. The XC60 grew 20.5 per cent to 3406 units, and the XC90 by 1.9 per cent to 1192. This volume meant it outsold Skoda, Jeep, and Peugeot.
A full year of the new S60 and V60 passenger sedan and wagon should see the brand maintain its momentum in 2020. Volvo will also launch a plug-in hybrid XC40 this year, and a fully electric one in 2021.
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