Nissan says it's "doubling down on sedans" after new research shows eight in 10 millennials prefer the three-box body style.
According to the study, which surveyed car owners and non-owners "around the world" aged between 18 and 65, 75 per cent of respondents who don't currently own a sedan would consider one in the future, while 80 per cent of millennials would consider one now or in the future.
Beyond that, 68 per cent of 'Generation Z' would consider a three-box passenger car, while 71 per cent of current sedan owners are passionate about travel and culture – suggesting the body style's appeal is skewed more to enthusiasts or 'passionate explorers', as Nissan says.
The company says it's launching "a series of new sedan models globally that cater to these potential customers", including the all-new Sylphy revealed for the Chinese market at this year's Shanghai motor show, the updated Skyline for the Japanese market later this year (sold here as the Infiniti Q50), along with the existing Altima and Maxima nameplates that have seen significant upgrades recently.
"Our newest sedans speak directly to the needs of buyers, particularly young people who may be looking to buy their first car," said Ivan Espinosa, Nissan's corporate vice president of global product strategy and planning.
"As some of our competitors walk away from sedans, we’re seizing the opportunity."
"In the months and years to come, Nissan sedan drivers will enjoy more autonomous technologies, more advanced and electrified powertrains, and more connectivity," he added.
While Nissan's operations abroad are rolling out a slew of sedan and other passenger models, the Australian division seems pretty content with its current SUV-heavy range.
"Other than the introduction of new Nissan Leaf, which arrives nationally next month, Nissan has no current plans to make changes to its existing vehicle line-up," said Tony Mee, Nissan's local corporate communications manager.
Should Nissan bring more sedans to Australia? Let us know your thoughts below!