News

Mitsubishi Triton discounts start

Mitsubishi raised the price of the new-look Triton by between $4000 and $6500 but now prices are starting to get trimmed.

Mitsubishi has begun offering discounts on certain variants of the new-look Triton as it begins to clear stock of the superseded model.

When the facelifted Triton went on sale late last year Mitsubishi raised the price of its double cab utes by between $4000 and $6500.

For example, the pre-facelifted GLX+ double-cab 4x4 – a favourite among private buyers – previously started from $35,990 drive-away with manual transmission.

The updated GLX+ double cab 4x4 started from $39,990 drive-away when it was introduced. Auto pushed the price to $42,490 drive-away.

But until the end of June Mitsubishi has trimmed $2500 off the price of the updated GLX+ by offering automatics at the manual price of $39,990 drive-away. There is only one catch: it must be a 2018-built example of the 2019-look model, pictured below.

The GLX+ price cut is a sign Mitsubishi may be on the verge of gradually lowering prices across more models in the updated Triton range as it sells down its inventory of superseded stock.

The sharpest prices remain on last year’s pre-facelift Tritons, starting from as low as $29,990 drive-away in base model double-cab GLX guise after the already-discounted $32,990 drive-away price has had a further $3000 factory bonus applied.

Last year’s GLX+ double cab, pictured below, has limboed to $32,990 drive-away once the same discount is applied, meaning there is still a $7000 leap to the same version of the new model.

Prices of the new-look Triton are expected to eventually be discounted further but it is unclear if Mitsubishi will be able to limbo quite this low again given the extra equipment fitted to the new model.

Mitsubishi attributed part of the price rise to the standard fitment of new safety tech – including autonomous emergency braking – a larger infotainment screen, and a six-speed rather than five-speed auto. Until the end of June Mitsubishi is also including a seven-year rather than five-year warranty, and three years free scheduled servicing.

The majority of the initial price rise with the new model, however, was Mitsubishi testing the market after buyers embraced the bold styling changes.

Mitsubishi dealers reported an increase in showroom traffic just from people wanting a closer look at the new model.

“We didn’t get that with the old model,” said one major metropolitan dealer, who asked to remain anonymous.

Despite appearances the updated Triton is a heavy refresh rather than an all-new design. The Triton’s body, chassis and mechanicals carry over but the styling has changed from the windscreen forward; it also gained new rear fenders, tail-lights and rear bumper.

The Triton started the 2019 sales race strong – finishing third outright in February behind the Toyota HiLux and Ford Ranger – because it was buoyed by demand for new and old models selling side-by-side.

Dealers also declared a large number of Tritons as sold – even though they may not have yet been delivered to customers – in order to hit monthly sales targets.

Since then, however, the number of Tritons reported as sold has tapered.

To the end of May, the Triton was the seventh best selling vehicle behind the HiLux, Ranger, Mazda3, Toyota Corolla, Mazda CX-5 and Hyundai i30, according to figures from the Federal Chamber of Automotive Industries.

This reporter is on Twitter: @JoshuaDowling