It's not the latest AMG, nor is it the most affordable model, it's Mercedes-Benz's first production series electric vehicle that has generated the highest demand of any car to date.
Mercedes-Benz is embarking on a new automotive era with its EQ vehicles, investing $16 billion in producing 10 new fully electric vehicles by 2022.
Speaking to CarAdvice at the recent launch of the EQC in Norway, Mercedes-Benz Australia's head of media relations and product communications Jerry Stamoulis said the main driver has been customers wanting an electric car from a brand like Mercedes-Benz.
"After we opened the EQC register to purchase earlier this year, we had high demand and a lot of the people who we’re talking to are existing Benz customers and the message was pretty clear that they want an electric car, but they've been waiting for a Mercedes-Benz," Stamoulis said.
"So demand has been really high. When we first showed the car in Stockholm, the demand was the highest of any passenger car we’ve shown. So people really came to find out our take on the electric vehicle is. And the focus has been on what would a Mercedes-Benz customer want. And we think the new EQC hits the brief."
If you're one of the customers with an expression of interest lodged with Mercedes-Benz, it's still unclear when you will get your hands on a car. Likewise for customers that are yet to lodge an expression of interest, as Mercedes-Benz is expecting supply to be extremely limited in the first 12 months as production ramps up.
"At this stage it is about how many we can actually deliver. Because we are not rushing out for additional sales right now. It is how many more vehicles can we get over the next 12 to 18 months," said Stamoulis.
Either way you cut it, the all-new Mercedes-Benz EQC will liven up the segment and begin offering a greater level of competition in the luxury EV marketplace.