Featured on the ABC's The Gruen Transfer program last night, this advert comes from the UK and features some of the most powerful imagery seen in recent times. Without resorting to shock tactics, or gory realism, director Daniel Cox has created an absolute masterpiece without speaking a single word.
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The Sussex Safer Roads Partnership commissioned this advert aimed at reminding people to wear their seatbelt - we think it gets the message across, but what do you think?