I wrote a little bit a while ago about the Fiat Punto and while I still haven’t seen a single Punto on the road, I have seen enough ads for it. Perhaps the waiting list is a few months long? Either way, I really like the Punto, its Italian made, it comes with heaps of standard features, and it even looks good!
So how do car companies usually enhance the image of a small car? Well they put some stickers on it and make it fly through the air on a rally track helping insure people see the car as not just a small baby car but a real potential and powerful car.
Unlike the old days when the Group B rally cars where still around and when the emphasis was on power, these days it seems like almost any car is worthy of a rally and race track. Hyundai have announced that they will introduce a rally car in the next year or two, while more and more manufacturers are realizing that having a rally bred version of their car does heaps and bounds to give the car some street cred.
You know, I am used to seeing these sorts of photos for cars like the Mitsubishi Lancer Evo or the Subaru Impreza WRX STi and heck even the Toyota Corolla has some, but a baby Fiat Punto? Damn, I guess next thing you know the Holden Barina will be in full flight too, but something tells me that unlike the Punto, the Barina will explode once it hits the ground.