Another dual-cab advertisement drops short of the ad watchdog's expectations.

Ford's current Ranger Raptor commercial has joined the list of advertisements banned for showing reckless driving.

The news comes just two weeks after Volkswagen had its tongue-in-cheek 'Too Powerful for TV' campaign banned by the Advertising Standards Bureau.

According to the board, the Raptor advertisement features driving that would "constitute unsafe driving" and contained "reckless" practices.

One complaint said the ad is "certainly not an example to set depicting what appears to be ultra-fast acceleration from inside a shed", arguing "this type of driving is very dangerous and should not be shown on a TV ad".

Given it takes more than 10 seconds to hit 100km/h, whether the Raptor is capable of ultra-fast acceleration is up for debate.

Ford responded to the complaint, arguing the advertisement was filmed on private property with no pedestrians or motorists around. It also highlighted the fact the driver is wearing a helmet, and pointed out the disclaimer flashed on screen at the start of the ad.

That wasn't enough to keep it from falling foul of the Ad Standards Bureau's regulations, with the body saying there was an "overall impression of excessive speed" in the campaign.

Ford has pulled the ad from broadcast, and will re-cut it to meet the watchdog's standards.