Toyota Australia has announced the addition of an all-new model into its local line-up to be known as Rukus, which will arrive before the middle of the year.
Based on Toyota’s overseas offerings from the Scion stable, the Toyota Rukus will be an urban utility vehicle which boasts aggressive and dynamic styling.
Toyota Australia’s marketing manager Scott Thompson admits that the Toyota Rukus won’t be for everyone, but it is a step in the right direction as far as adding some excitement into the range is concerned.
“Rukus is designed to be different: it’s not for everyone. It’s a bit like Vegemite: it’s an acquired taste,” Mr Thompson said.
Like the Kia Soul, the Toyota Rukus will be offered as a blank slate with buyers able to add a raft of personal touches to make their car stand out.
“That might involve wild paint jobs, funky wheels or other ideas, limited only by the imagination of owners – and what’s legal.”
“Potential customers have told us they want this style of car. We’ve listened and we’re responding.”