In Audi’s words the new A1 is “sporty, powerful and attractive” and appeals to “a young, urban, lifestyle-oriented public ... many of whom are expected to be women ... interested in design, music, fashion and sports”.
Four engine options – 63kW and 90kW TFSI 1.2-litre petrols and 66kW and 77kW TDI 1.6-litre diesels – are all turbocharged, direct injected and feature recuperation and start-stop systems.
Fuel economy across the range peaks at 5.4 litres/100km and dips as low as 3.8 and 99g/km CO2 from the smallest diesel when teamed with the manual transmission. A seven-speed dual-clutch S-tronic transmission with steering wheel-mounted paddles is available as an option.
The interior styling is all about personalisation and attention to detail.
Coloured air nozzles and an instrument panel drawing inspiration from jet turbines and aeroplane wings, LED lighting, and expressive seat materials head the standard features list, while the main act is the MMI Navigation Plus media centre that rises up from the instrument panel on the top-of-the-range model.
Audi says the entry-level model will cost around 16,000 euro (AUD$25,100) when it is launched in the European summer.
CarAdvice is waiting for a response from Audi on whether the sporty, powerful and attractive A1 is destined for Australia, and if so, when it will hit showrooms and begin appealing to young, urban, lifestyle-oriented women interested in design, music, fashion and sports.
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