Big roll-out of new models for German luxury brand
Talk about busy - Audi will launch new versions of its large A6, A7, A8 models, as well as a new Q3 small SUV and baby A1 hatchback, all by the end of this year.
"On the one hand, we will renew five of our existing product lines by the middle of this year: so, we're talking about the A8, the A7, the A6 family, the all-new Q3, and of course, the Audi A1," Stadler said. "On the other hand we will have all-new cars: for example, three fully electric cars by the end of this decade."
The all-new A8, A7 and A6 will all share the brand's MLB platform, which also underpins the A4 and A5 ranges. Further to that, we can expect further styling differentiation between the three models than ever before, with the A7 Sportback model set to be considerably more dynamic in its design than the more stately A6 and A8 sedans.
Andreas Mindt, head of Audi exterior design, told CarAdvice at the show the changes seen between the new-generation A4 and A5 models will flow through to the larger A6/A7 pairing.
“When you compare the A5 and the A4, the A4 has a higher grille and the A5 has a lower grille. So the bonnet goes lower or stays higher; that depends on if you want to show more status, or more dynamism – and you can play with this. This is one theme that you can work out,” he said.
“Absolutely – you will see this [with the A6 and A7], like A5 and A4, there are two different faces already. I think this is very important,” Mindt said of the A6 and A7 being differentiated even further than they currently are in terms of styling.
The new-generation Audi A1 is expected to be more playful, but perhaps not as jovially styled as the Q2 small SUV.
The Q3, on the other hand, will see a generational change with new drivetrains and underpinnings, but like the Q5 that came before it, it will unlikely see dramatic differences that position the car in a different market, a la the Q2.
Watch for more on these new Audi models to come in the months ahead.