Despite the leaps and bounds which have been made with diesel technology in recent times, it seems consumers still stereotype the humble diesel with higher carbon emissions.
According to a recent survey by YouGov Plc which was commissioned by MINI, of the 2,018 sampled only three percent believed that a diesel-fuelled vehicle could be considered a low source of carbon emissions.
Irregardless of the stereotypes, the new MINI Cooper D’s 104g/km emissions rating is identical to the hybrid-powered Toyota Prius and lower than the 109g/km achieved by the Honda Civic Hybrid.
Andy Hearn, General Manager for MINI UK, said:
“Buyers looking for the most efficient cars could be missing out on the fun of driving a MINI. By developing sustainable diesel technology, MINI engineers have proved that you can have a low emissions car without compromising on driving characteristics and style.”
The only difference being that the word 'sporty' would never be uttered in the same sentence as 'hybrid' whereas the MINI Cooper D sacrifices just 10hp against its petrol powered brethren yet retains its driving dynamics for which the Cooper is famed.