Kia outsells Subaru and Volkswagen

Korean brand's local arm continues its massive sales growth
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Kia Motors Australia was the fastest-growing mainstream brand in the local new car market last year, and this momentum has carried over into 2017.

The Korean brand grew 28.9 per cent in January to 4015 units, catapulting it ahead of Subaru (4009, up a strong 18 per cent in its own right), Volkswagen (3995, down 8 per cent as the Golf enters runout) and Honda (3470, up 20 per cent).


All told, Kia finished in eighth position, which is the highest it’s ever managed before, though the company’s local arm says the result is merely “part of the plan” to build on last year’s annual total of 42,600 units.

While sales figures are often seen as academic, the greater Kia’s market share gets (it was 4.7 per cent in January), the more attention its multi-franchise dealers give it.

2017 Kia Sorento.

Kia’s top-seller was the Cerato small car (1372, up 91 per cent), ahead of the Sportage SUV (1042), Rio (423, though the all-new model just arrived), Carnival (382, the number one people-mover), Sorento (345) and Picanto (324).

Smaller-volume offerings from the brand’s range were the Optima (just 73), Soul (38) and Rondo (16).


Kia just launched the all-new Rio — which we regard as excellent except for its disappointing old engine and four-speed auto gearbox — and will soon lob a brand new Picanto.

Later in the year, the 270kW Commodore SS-rivalling Stinger GT sedan arrives.

New vehicle sales by brand for January 2017

Toyota12,554up 0.8 per cent
Mazda10,067up 0.5 per cent
Holden7184up 5.3 per cent
Hyundai6705down 4 per cent
Ford5912up 7.4 per cent
Mitsubishi5075up 1.4 per cent
Nissan5012down 9.9 per cent
Kia4015up 28.9 per cent
Subaru4009up 17.7 per cent
Volkswagen3995down 8 per cent
Honda3470up 19.7 per cent
Mercedes-Benz2973down 4.1 per cent
BMW2104up 1.4 per cent
Audi2025down 5.5 per cent
Suzuki1481down 9.8 per cent