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by Tim Beissmann

British sports car company Lotus has signed another ex-Ferrari executive to its ranks, securing Donato Coco as its new director of design.

Coco was replaced by Flavio Manzoni earlier this year and will join Lotus CEO and ex-Ferrari sales executive, Danny Bahar, from January 4.

“We have a very busy few years ahead of us as we are working on a new strategic business plan which will include the introduction of an all-new range of Lotus cars and expansion of our third party design work,” Bahar said.


Coco’s resume at Ferrari includes the 430 Scuderia coupe and Spider 16M, California, 599XX and the 458 Italia, while previous work as chief designer at Citroën saw him in charge of the Xsara, Picasso and C3 Pluriel among others.

The director of design position is a new one, overlooking the work of existing head of design, Russell Carr.


It is believed the two will collaborate on the new Elise and Exige models, as well as a convertible version of the Evora and a brand new Esprit.