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Car sales August 2014 : winners and losers

New vehicle sales declined in every Australian state and territory in August as consumers continued their cautious purchasing approach for the eighth consecutive month.

mazda-3

A total of 88,157 passenger cars, SUVs and commercial vehicles were sold across the country last month, down 5.5 per cent compared with the same month in 2013. The Northern Territory, Western Australia and Queensland all reported double-digit percentage drops.

The August result takes 2014’s tally to 737,975 – 2.5 per cent, or almost 20,000 units, off last year’s pace.

Most of the mainstream brands took hits in August. Market leader Toyota dropped 11.9 per cent to 15,638, second-placed Holden was down 18.6 per cent to 8635, and fourth-placed Mazda down 23.4 per cent to 7529.

hyundai-i30

Third-placed Hyundai (8601, up 10.2 per cent), fifth-placed Ford (6908, up 11 per cent), seventh-placed Nissan (5124, up 7.5 per cent) and ninth-placed Subaru (2901, up 0.7 per cent) bucked the trend, while Mitsubishi (5233, down 7.0 per cent), Volkswagen (4066, down 9.7 per cent) and Honda (2759, down 16.5 per cent) also lost ground.

The result left Jeep – up 28.5 per cent to 2628 – just outside the top 10 for August, with top-selling premium brand Mercedes-Benz (2360, down 13.1 per cent) close behind.

Big winners for the month were Audi (1577, up 21.2 per cent), BMW (2008, up 21.3 per cent), Citroen (115, up 13.9 per cent), Fiat (557, up 13.9 per cent), Isuzu (1156, up 64.0 per cent), Land Rover (826, up 40.2 per cent), Maserati (46, up 475.0 per cent), Porsche (74, up 105.6 per cent), Renault (834 up 56.2 per cent) and Volvo (420, up 13.5 per cent).

Notable losers included Alfa Romeo (232, down 37.5 per cent), Chrysler (111, down 55.2 per cent), Great Wall (212, down 43.9 per cent), Kia (1960, down 22.6 per cent), Lexus (446, down 22.7 per cent), Peugeot (305, down 12.6 per cent) and Ssangyong (104, down 32.0 per cent).

2014 Toyota Corolla Sedan ZR and Corolla Hatch Levin ZR

The Toyota Corolla recorded its sixth consecutive month as Australia’s top-selling nameplate, narrowly holding off the Mazda 3 (3247 versus 3124). Corolla sales slipped 11.8 per cent last month, while the 3 slumped by more than a quarter. The results see the compact Toyota hold a 144-unit lead over the Mazda heading into the final four months of the year.

The Toyota HiLux claimed the bottom rung of the podium with 2918 sales, holding off the Hyundai i30 (2651) and the Holden Commodore (2344). The Ford Ranger (2222), Mitsubishi Triton (1799) and Holden Colorado (1637) made it four utes in the top 10, while the Mazda CX-5 was again the top-selling SUV with 1649 sales for the month. The Toyota Camry claimed eighth overall with 1685 sales.

The small SUV segment continues to be one of the strongest performers in the market, up 7.7 per cent last month. The Hyundai ix35 led the way on 1447, followed by the Subaru XV (1073), Mitsubishi ASX (712) and the Nissan Qashqai (625).

The micro and light segments were both up, climbing 17.0 and 8.9 per cent respectively in August, reversing the trend that has them down 27.2 and 7.7 per cent so far this year. The Mitsubishi Mirage dominated the smaller segment with 721 sales, more than doubling the second-placed Fiat 500 (351), while the Hyundai Accent and i20 (1087 and 1067) claimed a quinella in the light segment narrowly ahead of the Mazda 2 (1066).

Other top sellers by segment were: Audi A3 (premium small) with 366, Mercedes-Benz C-Class (premium medium) with 488, Mercedes-Benz E-Class (premium large) with 124, Hyundai iMax (people-mover) with 303, Toyota 86 (sports) with 297, Audi Q3 (premium small SUV) with 185, BMW X3 (premium medium SUV) with 287, Jeep Grand Cherokee (large SUV) with 1477, and the BMW X5 (premium large SUV) with 326.

The Ford Falcon just held off the Toyota Aurion for second spot in the large car segment, though both reported average months, with the Falcon down 22.9 per cent to 442 and the Aurion down 38.0 percent to 406.

 

Top 10 Best-selling Vehicles – July 2014

  1. Toyota Corolla - 3247
  2. Mazda 3 - 3124
  3. Toyota HiLux - 2918
  4. Hyundai i30 - 2651
  5. Holden Commodore - 2344
  6. Ford Ranger - 2222
  7. Mitsubishi Triton - 1799
  8. Toyota Camry - 1685
  9. Mazda CX-5 - 1649
  10. Holden Colorado - 1637

Top 10 Best-selling Vehicles – 2014 to date

  1. Toyota Corolla – 29,213
  2. Mazda 3 – 29,069
  3. Toyota HiLux – 25,218
  4. Holden Commodore – 21,168
  5. Hyundai i30 – 20,777
  6. Ford Ranger – 17,688
  7. Mitsubishi Triton – 14,838
  8. Mazda CX-5 – 14,550
  9. Toyota Camry – 13,608
  10. Volkswagen Golf (including Cabriolet) – 13,378

Top 10 Best-selling Brands – August 2014

  1. Toyota - 15,638
  2. Holden - 8635
  3. Hyundai - 8601
  4. Mazda - 7529
  5. Ford - 6908
  6. Mitsubishi - 5233
  7. Nissan - 5124
  8. Volkswagen - 4066
  9. Subaru - 2901
  10. Honda - 2759

Top 10 Best-selling Brands – 2014 to date

  1. Toyota - 133,229
  2. Holden - 74,398
  3. Mazda - 67,487
  4. Hyundai - 66,549
  5. Ford - 55,360
  6. Nissan - 43,730
  7. Mitsubishi - 42,951
  8. Volkswagen - 36,628
  9. Subaru - 26,062
  10. Honda - 20,910