Honda’s Hybrid Priority Parking is an Australian-first and will make its debut at Melbourne Central Shopping Centre in May, with plans for rollout at other locations in the coming months, including Sydney and Melbourne airports.
With Honda offering a range of Hybrid vehicles, the chance to reward drivers seemed a natural progression in Honda demonstrating its commitment to the environment.
"Honda is an industry leader in producing low emission vehicles, dating back to the original Civic in 1972 with its ultra-clean CVCC engine," said Honda Australia’s Senior Director, Mr. Lindsay Smalley.
"Since then, Honda has introduced hybrid and natural gas powered cars all over the world and recently launched its 100 per cent emissions-free car, the FCX Clarity. Due to our long history in hybrid technology, it is only fitting that Honda is first to reward our hybrid drivers."
Honda’s Hybrid Priority Parking will complement its Civic Hybrid display – on show at each location – and is available at Melbourne Central from Monday 11 May to Saturday 23 May.