Toyota has retained its crown as the world’s most valuable car maker, according to a new study.
The BrandZ Top 100 Most Valuable Global Brands study released by researcher Millward Brown calculates values for the world's biggest companies based on three main brand components. For a brand to be successful in the study, a brand must be: meaningful - whether it appeals to people, or even if consumers 'love' the brand; different - in that it benefits the consumer with new trendsetting features; and salient - something that comes to mind instantly.ToyotathBMWndMercedes-BenzndHondathFordthNissanth
Technology companies dominated the study, claiming the top four positions. A 40 per cent rise saw Google claim top spot with a value of US$159b ($172b), bumping Apple down to second place at US$148b ($160b).