Volvo has no plans to build a luxury limousine to rival the likes of the BMW 7 Series and Mercedes-Benz S-Class, instead focusing its attention on smaller models that fit with its "green image".
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Speaking with industry journal Automotive News China at the Shanghai auto show, Volvo CEO Hakan Samuelsson denied the brand was considering a premium model above S80, insisting that such a car would not appeal to Volvo’s target market.

“We don’t have any ambitions to go into a segment where we would compete with vehicles that have V8 or V12 engines,” Samuelsson said.

“We don’t believe it would fit our brand image.”


Rumours of a larger Volvo model picked up speed in 2010 when the CEO of Volvo’s then-new owner Geely, Li Shufu, said the Swedish brand needed “more high-level cars that compete with the S-Class of Mercedes-Benz and the 7 Series of BMW”.

Volvo’s then-CEO, Steven Jacoby, denied there were any plans to produce such a model, although the subsequent unveiling of the Volvo Universe (above) and Volvo You (top) concepts in 2011 suggested the brand was working on a limousine to headline its future portfolio.

But Samuelsson says he has no intention of turning Volvo into a German copycat brand, insisting the company is forging ahead with its work on the next-generation S80 and XC90 models on the SPA platform, as well as a new platform for a family of small cars to be shared between Volvo and Geely.

Just last week, Volvo launched the 257kW/500Nm-plus Volvo S60 Polestar, a four-wheel drive performance model developed exclusively for the Australian market.