According to reports, Red Bull Media House is set to be announced as the winner of a tender opened by motorsport ruling body the FIA in February, following the previous promoter, North One Sport, having its contract terminated as a result of its parent company CSI going into administration.
The replacement promoter race included the Red Bull group, Eurosport - currently in charge of the Intercontinental Rally Challenge (IRC) - and a South African bidder. The FIA's official announcement on the deal is due at the end of the month.
Red Bull is already a strong backer of WRC, sponsoring eight-time world champion Sebastien Loeb (pictured above) - who recently won this year's Global Rallycross Championship X Games round in a 407kW Citroen DS3 - and the Citroen WRC team.
The WRC feather will sit alongside two Formula 1 teams (Red Bull Racing and Torro Rosso) and the Red Bull X-Fighters motocross series, to name just a few, in Red Bull’s ever-expanding marketing cap.