The Rolls-Royce Ghost Six Senses concept has been unveiled at the 2012 Beijing motor show, revealing an ultra-luxury limousine designed to appeal to the conscious and subconscious of the world's most exclusive automobile customers.
The famous BMW-owned British manufacturer says the lavish concept “encapsulates the richness of experience that comes standard with any Rolls-Royce and takes it to a new level of sensory indulgence”.
Visually, the Six Senses edition is finished in pearlescent Carrara White paint and features new forged alloy wheels, while stepping inside the reverse-opening coach doors reveals Walnut Burr veneers complemented by diagonal brown oak cross-banding.
Aurally, the Ghost’s audio system is enhanced with an upgraded rear amplifier and ‘exciter speakers’ embedded within the leather headliner.
Aromatically, the Six Senses greets occupants with natural scents from the soft-grain leather and woody spice from the veneers, while the texture of these materials, along with the deep pile lambswool passenger rugs, are further sensory delights.
Taste is rarely associated with cars, but Rolls-Royce encourages passengers to enjoy “chilled drinks or vintage champagne” served from the concept’s coolbox in elegant glass flutes.
Rolls-Royce CEO Torsten Muller-Otvos says the car’s sixth sense is difficult to define but obvious when in its presence.
“It can be likened to an aura, a sense that the stunning hand-made interior embodies something of the heart and soul of each proud craftsperson involved in its creation,” Muller-Otvos said. “That’s a uniquely Rolls-Royce sixth sense that this car presents so elegantly.”
Joining the Ghost Six Senses concept in Beijing is the Rolls-Royce Phantom Series II Extended Wheelbase (EWB), the flagship model in the brand’s global line-up.
The Phantom EWB completes the Series II family that launched at last month’s Geneva motor show with the Phantom Saloon, Coupe and Drophead Coupe variants.
Like the rest of the range, the new Phantom EWB benefits from a new ZF eight-speed automatic transmission, replacing the old six-speed unit. Fuel efficiency has improved 10 per cent (now 14.9 litres per 100km) despite the 6.75-litre V12 engine’s output carrying over unchanged at 338kW and 720Nm.
Other Series II upgrades seen in the standard wheelbase models at Geneva include fresh exterior styling with a restyled grille and new LED headlights, 8.8-inch satellite navigation screen with 3D maps, enhanced camera system with top view and rear-path prediction, and smartphone integration with a generous hard drive for media storage.
Each Rolls-Royce Phantom takes 60 people and more than 450 hours to assemble. The only robots (there are just two of them) are employed in the paint shop to produce a seamless finish.