First up is the Ford Focus by 3dCarbon. It features a satin 3M wrap with smoked windows and red highlights. It also features a 3dCarbon bodykit including a roof-mouted rear spoiler, as well as Eibach lowered suspension for improved handling.
Next is the Ford Focus tune by ROUSH Performance. The car goes for a more serious tuning approach, including equipment such as a ROUSH R900 TVS supercharger, ROUSH high-flow induction system and a ROUSH twin-outlet high-flow exhaust system. The ROUSH Focus also gets some styling revsions for a more racy look.
Next is the Ford Focus by The ID Agency. This goes for a more subtle and darker look, presenting a a full bodykit with bolstered wheel arches on the outside, as well as Recaro Sportster seats on the inside. The ID Agency Focus also gets a Brembo brake package and a Magnaflow exhaust system.
Taking on the sedan layout of the tuned Focus cars is the Capaldi Racing Focus. This goes for more of a racing theme rather than an sporty streetfighter theme. It gets a Borla cat-back exhaust system, a Ford Racing Torsen differential, Green Filter custom intake, AST Sport-Line suspension and Ford Racing sway bars. The exterior is also equipped with a Capaldi Racing front splitter, as well as HID and LED headlights for the stylish touch.
Next up is the Steeda Ford Focus. Donning a bright red colour scheme, the Steeda Focus offers "both street and track performance". It features Steeda cold-air intake with Cool Tube technology, Steeda rear swaybar and Steeda lowered springs. Other revisions include a G-Track front brace and a 3dCarbon bodykit.
Next is the Bojix Ford Focus. This goes for more of an urban theme, featuring a Bojix bodykit wrapped around 20-inch Rennen M10 alloy wheels. Inside is kitted out in Katzkin leather covering various interior highlights. The Bojix Focus also comes with an AP Racing brake package and H&R lowered springs.
Lastly for the range of tuned Focus models is the Ford Focus by COBB Tuning. This offers a more serious engine tune, showcasing COBB forged pistons and a custom COBB turbocharger kit. It also gets an intercooler, new intake and exhaust manifolds and freer flowing air intake box.
As for the Ford Fiesta show cars on display, there's the Fiesta by M2-Motoring. This example presents an Injen Technologies cold-air intake system matched with a DC Sports cat-back exhaust system. Other racy features include a full Wilwood brake kit and Megan Racing coilovers. The exterior is also dressed in a 3dCarbon bodykit.
Next up is the Gold Coast Automtive package. The grey and yellow example gets substantial performance upgrades including a Jackson Racing Rotrex supercharger and intercooler setup, as well as Wilwood four-piston front brakes and two-piston rear, and Hankook Ventus competition tyres. Gold Coast Automotive has also opted for a 3dCarbon bodykit.
Lastly, there's the Aaron Vaccar Signature Series Ford Fiesta. The show car features a Weapon-R Secret Weapon air intake, Wilwood Dynapro six-piston brake package and Advanti Racing V3 Vago 17-inch wheels. While the body is covered in a BASF custom bright silver matt metallic colour scheme.
Mike Murphy, Ford C-Car marketing manager for North America, recently said,
"Millennials, which this car is all about, want to personalise every aspect of their lives – everything from laptop covers to body art, and even cars. Being unique allows them to stand apart and be different, and all the Focus models we have on display at SEMA live up to that standard."
Lew Echlin, Ford Global car marketing manager also said,
"Fiesta is a natural fit for SEMA because it’s a unique brand. One of the top-three purchase reasons for the vehicle is that it fits the customer’s personality. That’s very rare. It’s an emotional purchase, so owners want to personalise it, with a significant percentage of them even giving their car a name."