BMW remains in the lead for overall global sales in regards to the three top luxury German brands; BMW, Mercedes-Benz and Audi. International sales for BMW have increased by 9.3 per cent in September, compared with the month before.
BMW made 128,446 sales around the world in September, compared with Mercedes-Benz which made 120,982 sales – a rise of two per cent – and Audi which made 120,200 sales – also a rise, of 17 per cent. BMW managed to stay on top despite increased sales of the competition.
If all goes well, this will put BMW on track to reach its aim of making 1.6 million sales in 2011. Ian Robertson, head of sales at BMW, recently said in a statement,
“At the end of the third quarter we find ourselves well on course to deliver our target of more than 1.6 million vehicles in 2011 and to remain the clear number one among premium manufacturers once again this year.”
Sales for BMW do include MINI and Rolls-Royce however, with the most popular chunk last month coming from the MINI range, making up 30,387 of the September numbers.
In the BMW lineup, the BMW 5 Series was the most popular model last month, making up 27,811 sales, followed by the new BMW X1 and X3, which totalled 12,535 and 11,345, respectively.
Audi does have BMW in its sights though and hopes to overtake the Bavarian brand by 2015. So far this year it has sold 973,200 units, and aims to achieve 1.3 million by the year’s end.