Lamborghini has released a promotional video showcasing the processes used to ensure the quality of the Aventador as it goes through the production line. Various scenes show the testing of carbon-fibre, the checking of panel gaps and the workmanship involved in the leatherwork.
It's a stunningly produced piece, which will have keen automotive fans glued to the screen throughout the entire three-minute clip.
Do yourself a favour - sit back, relax and enjoy the video; it's worth it.
Video: Lamborghini Aventador shows off its quality