Toyota started its automotive division in 1933 through the founder's son, Kiichiro Toyoda. Toyota sells 14 different models in Australia. The Toyota Camry is built locally whilst other models, such as the Hilux, Corolla, Aurion and ever popular small car the Yaris, are imported from Japan, Thailand and other nations. Toyota prides itself on quality, durability, reliability, innovation, safety and sustainability. Toyota produced its first car in 1935, called the A1. In 1937 Toyota Motor Company was founded and has gone on to become the world's largest car manufacturer by volume.