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Trademark filing hints at a new Ford ute

A trademark filing unearthed in the US has some wondering whether Ford is planning a new model to sit above the F-150.


The Ford F-200 could be the name of a new pick-up from the US car giant, following the discovery of a trademark application.

Ford applied for the F-200 trademark in the US, as uncovered on the 7th Mustang forum, suggesting the company could be looking to fill the gap between its F-150 and larger F-250 pick-ups in American markets.

The badge isn't entirely new, however. The Ford F-200 Explorer was sold in Mexico and South America in the 1980s, based on the F-150 at the time – though it's understood to have had no relation to the later Ford Explorer SUV.

In some North American markets, the F-600 is a cab-chassis version of the F-450 Super Duty, hinting the F-200 could end up being a cab-chassis version of the F-150 – if Ford follows the same kind of naming conventions.

It's too early at this stage to know exactly what the F-200 is – or whether the Blue Oval is merely protecting the name from being used by its competitors, as is often the case.

If the F-200 does end up being an F-150 with a cab-chassis, there's a chance the model could be offered in Australia, given local buyers often like to fit trays, toolboxes, and camper bodies to their utes.

With Ford about to introduce the F-150 in Australia – remanufactured to right-hand drive locally – it's likely converting the as-yet theoretical F-200 would require minimal additional development.

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Ben Zachariah

Ben Zachariah is an experienced writer and motoring journalist from Melbourne, having worked in the automotive industry for more than two decades. Ben began writing professionally more than 15 years ago and was previously an interstate truck driver. He completed his MBA in Finance in early 2021 and is considered an expert on classic car investment.

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