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Toyota’s first electric ute won’t be a HiLux

Toyota's first electric ute will be a car-derived vehicle aimed at families, rather than a heavy-duty workhorse.


The first electric ute to come from Japanese automotive giant Toyota will not be a HiLux – the top-selling vehicle in its class globally and in Australia – but instead it will be a sleek, car-derived pick-up aimed at families.

Toyota has unveiled a new electric ute concept on the opening day of the 2023 Tokyo Motor Show, but it has futuristic looks rather than being designed as a HiLux-style workhorse.

Although it is not yet locked in for production – and executives for the company declined to comment on whether there would be a petrol-hybrid option as well – it is a chance to be in Toyota's Australian showrooms by 2030.

Taking aim at the high cost of the few electric pick-ups already on sale globally – including the $90,000-plus LDV eT60 from China which is the only vehicle of its type sold locally to date – Sean Hanley, the sales and marketing boss for Toyota Australia, told media: "Electric pick-up trucks ... are starting to emerge, but they're not ... affordable.

"Then here comes Toyota with a next-generation mid-sized ute concept, a practical yet stylish (electric car) with a (car-derived) body.

"I can't comment about how close these concepts might be to our dealer showrooms, but it sure looks to me at least when I look at these vehicles, it looks like it could go into production with minimal changes."

The Toyota Australia executive said the electric pick-up – with the code-name EPU (Electric Pick-Up) – is "just over five meters long with a double-cab design and a monocoque structure that allows for a versatile deck space and it caters to a wide range of mobile mobility lifestyles. 

"It's smaller than a Hilux overall, but sits on a longer wheelbase which is around 3350mm. This interior is a bit more futuristic featuring large display screens a minimalistic dashboard and a yoke styled steering wheel."

When asked if the unveiling of the Toyota EPU concept would rule out an electric version of the next-generation HiLux, Mr Hanley said: "Not necessarily. We'll talk about that future in due course, but we would not rule out any fundamental technological advancements at this time."

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Joshua Dowling

Joshua Dowling has been a motoring journalist for more than 20 years, spending most of that time working for The Sydney Morning Herald (as motoring editor and one of the early members of the Drive team) and News Corp Australia. He joined CarAdvice / Drive in 2018, and has been a World Car of the Year judge for more than 10 years.

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