Lexus takes out customer satisfaction awards

Lexus buyers are enjoying the best customer support.

The premium brand took out the Roy Morgan Customer Satisfaction Awards for the fourth year in a row, landing top place in the automotive category.

A 96.4 per cent customer satisfaction rating was higher than most business across multiple sectors including retail, telecommunications, utilities and tourism.

The customer satisfaction survey performed by Roy Morgan involves face-to-face interviews with approximately 50,000 customers across Australia and each business requires a minimum sample size of 100 customers to qualify. Rolling averages from the year are compiled to conduce a winner.

The survey company, which has been operating for over 75 years, says it asks customers to rate product or service satisfaction on a scale from ‘very satisfied’ to ‘completely dissatisfied’. It is Australia’s largest continuous nationwide single source survey.

Roy Morgan chief executive Michele Levine said the result for Lexus was due to its unwavering dedication to caring for customers. Lexus chief executive Scott Thompson added that the brand had changed perceptions of what customer satisfaction looks like in the flourishing Australian prestige automotive market. 

"Lexus is renowned for producing passenger cars and SUVs that have transformed the prestige vehicle market through an uncompromising focus on quality," he said.

"More than that, these awards confirm that Lexus consistently delivers an exceptional ownership experience by setting new benchmarks in customer service and satisfaction.”

Lexus' latest achievement comes after a recent trophy for after-sales support from J.D Power Australia.

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