Hyundai Ioniq 6 UK pricing points to $70,000 RRP in Australia

The 2023 Hyundai Ioniq 6 electric car has gone on sale in the UK, providing an insight into how much it could cost when it arrives in Australia next year.

Based on calculations by Drive – using UK pricing as a guide – the Ioniq 6 could be priced between $69,000 and $79,250 plus on-road costs in Australia, aiming it squarely at the best-selling, $65,500 Tesla Model 3.

As previously reported, the Hyundai Ioniq 6 is expected to arrive in Australia next year with two variants on offer – a 168kW/350Nm rear-wheel-drive model and a 239kW/605Nm all-wheel-drive variant, both powered by a 77.4kWh battery pack.

In the UK, the entry-level, single-motor Hyundai Ioniq 6 ‘Premium’ is priced from £46,745 ($AU84,450) drive-away, while the top-of-the-range dual-motor ‘Ultimate’ variant tops out at £53,745 ($AU97,100) drive-away. 

However, these prices include the 20 per cent value added tax (VAT) applied to purchases in the UK – twice as much as Australia’s 10 per cent GST. 

Compared to the UK’s single-motor Hyundai Ioniq 5 ‘Ultimate grade’ – which shares a majority of its equipment with the Australian Ioniq 5 ‘Dynamiq’ – the Ioniq 6 is approximately five per cent cheaper than the electric SUV’s £49,650 ($AU89,700) drive-away price.

Applying this five per cent price reduction to the Australian Hyundai Ioniq 5 ‘Dynamiq’ – priced from $72,000 plus on-road costs – results in a list price of approximately $69,000 for the Ioniq 6.

Moving up to the UK’s flagship grades, the dual-motor Ioniq 6 ‘Ultimate’ is almost seven per cent less than the Ioniq 5 Namsan Edition (similar to the Australian ‘Epiq’) – priced from £53,745 ($AU97,100) and £57,650 ($AU104,160) drive-away, respectively.

With this seven per cent price difference in mind, the Ioniq 6’s flagship could be priced from $79,250 plus on-road costs when it lands in Australia.

If the Ioniq 6 is priced between $69,000 and $79,250 in Australia, it would be close to the Tesla Model 3 – priced from $65,500 to $95,276 before on-road costs and order/delivery fees.

Compared to the cheapest Tesla Model 3, Hyundai claims the Ioniq 6 can deliver greater  driving range (up to 614km compared to 491km) when fitted with 18-inch wheels, while the range-topping variants are more evenly matched, with Hyundai’s 519km figure down on the Model 3 Performance’s 547km claim.

The 2023 Hyundai Ioniq 6 range is due in Australia early next year.