Ford Territory replacement named
The blue oval has confirmed new nameplate for mid-size SUV.
Ford's new family SUV is to be called Endura.
The blue oval brand has finally revealed the name for its long-awaited Territory replacement, which is due to arrive in 2018 and will sit in between the Ford Escape and Everest in the brand's expanded SUV range.
Called the Edge around the globe, Ford Australia was forced to change the name to Endura as Toyota owns the rights to the name Edge locally.
Ford has confirmed that the new five-seat Endura SUV will be offered with diesel power only, despite the fact that the Edge has petrol variants internationally.
The Endura is set to be pitched at the higher end of the volume-selling spectrum with an extensive standard equipment list and a range of driver assistance systems.
With the addition of the larger Endura, Ford will have a full compliment of SUVs in which to make a push for greater sales success outside its high selling Ranger dual-cab ute.
“The Endura reflects the dynamic motoring landscape in Australia, where buyers are now looking for more specific features and attributes in their SUVs as opposed to a one-size-fits-all solution,” said Ford Australia president and CEO, Graeme Whickman.
“The appetite for SUVs in this country is impressive, so we’re excited to bring a premium new offering from our global portfolio to local audiences."
The new Ford Endura is set to arrive in the second half of 2018.