2025 Toyota Tundra price leaked, still not confirmed for showrooms

The 2025 Toyota Tundra pick-up may cost about $40,000 more than the cheapest Ford F-150 – and $25,000 more than the most affordable Ram 1500 – if a real-world customer trial is successful and it is given the green light for showrooms next year.

An industry pricing guide seen by Drive lists a recommended retail price of $145,990 plus on-road costs for the Tundra Limited hybrid, the sole version of the Toyota pick-up converted from left- to right-hand drive in Melbourne.

The existence of a list price has come at a surprise given the Tundra has not been confirmed for showrooms – and a fleet of 300 vehicles are currently undergoing a real-world customer trial, offered only through a "full-service" lease for $2500 per month.

However it indicates the value of the Tundra Limited vehicles in the customer trial – and if the 12-month pilot program is successful, the pick-ups that may be sold to customers next year.

"The Tundra has not been released for retail sale, so the quoted amount is indicative only," a Toyota Australia spokesperson said in a statement to Drive.

"As we’ve communicated, Tundra is undergoing an evaluation program with customers.

"All customers selected to be part of the evaluation program are being provided with the Tundra on a full-service lease at $2500 a month."

The price would make the Tundra far more expensive than the cheapest versions of rival pick-ups, including the Ford F-150 ($106,950 plus on-road costs), Ram 1500 DT ($119,950 plus on-road costs) and Chevrolet Silverado 1500 ($130,500 plus on-road costs).

The Tundra Limited is equipped with dual widescreen displays, leather-look trim, heated and ventilated front seats, LED headlights and other features not standard on base versions of rivals.

When comparing the Toyota to similarly-equipped versions of the Ford and Ram – $139,950 plus on-roads for an F-150 Lariat short-wheelbase, and $136,950 plus on-roads for a Ram 1500 Laramie Sport – the price gap narrows.

The Japanese car giant says the Toyota Tundra will only be introduced to showrooms formally – and go on sale to the public – if the trial program is successful, which it says is not locked in.

However Toyota says it would not embark on the project – which sees US-built Tundras remanufactured from left- to right-hand drive in Melbourne by former Holden Special Vehicles engineering firm Walkinshaw Automotive Group – if it expected it to fail.

If the showroom Toyota Tundra does receive the green light, the price may change from $145,990 to account for changes in exchange rates and manufacturing costs over the next 12 months.

The $2500 monthly lease for the group of 300 Tundra Limited trial vehicles requires customers to provide feedback on their experiences with the vehicle every one to three months.

The customers involved have been hand-picked by Toyota Australia and its dealers from a pool of prior Toyota customers, and those experienced with towing – who will use the pick-up in a variety of environments.

The monthly cost is said to cover "six-monthly/10,000km scheduled servicing and maintenance, mechanical repairs, replacement tyres and Roadside Assist," according to Toyota.

The batch of 300 trial examples of the 'remanufactured' Toyota Tundra – which use components from the LandCruiser 300 Series, as it is underpinned by the same platform and already developed for right-hand drive – are due to be produced by April 2024.

The Toyota Tundra is the only traditional hybrid in the class, combining a 290kW/650Nm 3.5-litre twin-turbo petrol V6 motor with a 36kW electric motor for 326kW and 790Nm combined.

The engine is matched with a 10-speed automatic transmission and dual-range four-wheel-drive system.

The Ram 1500 is a mild-hybrid, but its electrical components can only assist the engine under heavy load, rather than drive at low speeds on electric power.