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The closer we get to Super Bowl Sunday, the crazier the car commercial seem to become. First up today is Toyota’s 60-second spot for the new Camry. The Japanese brand’s first Super Bowl commercial in three years, ‘Reinvented’ aims t...
Mercedes-Benz has released a new advertising campaign which takes a look at strategies that eliminate safety risks. To reiterate the Mercedes-Benz Pres-Safe attitude of identifying dangers before they become dangers, the campaign projects an image on...
MINI isn’t in the business of playing second fiddle (or perhaps in this case it should be 300th harmonica) in terms of funky advertising, and hot on the heels of the Citroen C3 commercial we bring you the MINI ‘Carmonica’ campaign from New Zeal...
Citroen has released a clever little commercial for the new Citroen C3 to highlight the vehicle’s standard features. The advertisement shows the owner of an old no-frills runabout pretending it has all the features of the 2011 C3. Compara...
Sydney’s historic Customs House was trashed by four racing cars last night, but thanks to the magic of 3D projection mapping, today it looks as good as new. Circular Quay played host to the Hot Wheels Secret Race Battle on Thursday, which us...
We've seen all kinds of interesting, daring, funny and downright rude marketing techniques in the past few decades, but this is one we haven't seen. A friendly approach mixed in with a bit of shock value. It's a full-sized Play-Doh Chevrolet Orlando.
Apparently there was a game of American Football on today, weaved somewhere in between a few hours of the most highly anticipated commercials of the year. Automotive manufacturers are always well represented during the Super Bowl, and 2011 was no...
There seems to be a bit of a theme developing in today’s news. A commercial for the new Renault Twingo has been banned by a number of Italian television stations because it features a ‘racy’ lesbian bedroom scene. The advertisement is for th...
MINI has brought out a new advertising campaign called 'the arch enemy of boredom'. It features loads of stunts designed to combat the symptoms of monotony. MINI probably doesn't condone this type of driving, even so, the little MINI Cooper handles t...
BMW has released 'the making of' video of a recent cinema advertising campaign that incorporated flash projection technology. The technology meant there were no BMW logos attached to the end of the ad, rather, one attached inside the audience's visio...