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by Brett Davis

According to PPG paint suppler, silver is the most popular car colour buyers choose and this year accounted for the highest percentage who picked the colour.

The paint company has been monitoring car sales by colour since 1990 and has found a relatively fast incline has been occurring in the past few years, as the colour silver gets more and more popular. The study found that silver was selected in up to 25 percent of new car purchases in 2009, up from 20 percent in 2008.

This year, the colour’s popularity has risen to 31 percent. 31 percent of all new car buyers pick a silver shade of some degree. Although the study was undertaken in the US, it’s not hard to pick the colour as the most popular here in Australia as well.

The study also collected data on an international level and found silver was the most popular in Europe, making up 32 percent, and the Asia/Pacific region where silver made up 33 percent of the purchases.

PPG manager of color styling and automotive coatings, Jane E. Harrington, said in a recent statement,

“Color is an important component of how today’s carmakers can define and differentiate a vehicle or brand in the marketplace. The palette of colors being developed for the automotive market is clearly being influenced by culture, nature, fashion, movies, media, electronics and many consumer products.”

So what colours followed? Black and white came in equal second this year making up 18 percent of the market, followed by red with 11 percent and blue at 10 percent.




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