Global warming, the possibility of Peter Costello as prime minister, high interest rates, it doesn’t seem to matter, we all want new cars. Given the current trend, the Australian motor vehicle market is on track to pass the magic one million mark.
The Federal Chamber of Automotive Industries (the guys that keep records) released figures today which show a record total of 92,081 cars, trucks and buses were sold last month, a 10.5 per cent increase over the same month last year.
As it stands at the end of November, the total year-to-date sales are 963,732, an increase of 78,129 or 8.8 per cent on the same period last year.
“The continued strength of the Australian dollar is under-pinning the competitiveness of many models and consumers are responding to the improved value for money that is on offer.” the FCAI’s chief executive Andrew McKellar said.
The competitiveness of manufacturers is undoubtedly one of the main reasons behind the surge. With many affordable models now packed with a whole variety of standard features that were only available on ultra-luxury models 5-6 years ago, there is no better time to buy.
With only 36,268 new vehicle sales needed this month, the one million mark should be achieved by mid-December. The previous record of 988,269 motor vehicle sales was set in 2005.
Although the trend towards small cars (and away from large cars) is continuing, the growth has generally been widespread.
Contributing segments in November:
As for fuel prices being an issue? Not so. Larger SUV sales have been growing at the same pace as the smaller ones, with many buyers happy to pay the extra cash for more space and practicality, however this SUV trend has not followed through to family cars.
Once against Toyota was the top-selling brand in November with 20,956 sales or 22.8 per cent of the market, ahead of Holden with 12,498 and Ford with 9,219.
Year-to-date Toyota now leads Holden by almost 80,000 vehicles and Ford by almost 117,000.