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Video: BMW Unscripted lets original owners tell the story

By Brett Davis |

BMW has released a new segment on its website that allows owners to express their experience living with BMW. Called BMW Unscripted, original BMW owners send in their own short documentary videos to BMW for enthusiasts to connect with.

This is one of the latest videos. The car is a classic BMW 2800 CS. This model paved the way for the legendary BMW 3.0 CSL homologation special; the beginnings of the BMW M3.

It’s interesting to know there are enthusiasts out there that have kept their cars for so long, even in a world of merging technologies and enticing options. The example below has over 650,000 kilometres under its belt.


 
  • Luke Brinsmead

    Classic – It’s all about the soul!

  • Damian

    BMW censorship will be working overtime when disgruntled owners reflect upon how unreliable and expensive to maintain, some of their cars are.

    • Damian

      Further, having watched the video, I call “bulls##t” to the “unscripted” claim.

      • Ricky

        Same here. And did anyone else notice that the interior shots of the house don’t match up with what it looks like on the outside?

    • The other Brad

      Hehe. Might be unscripted but what about unfiltered? I’ll bet customers with negative experiences never get filmed.

      Really though.. it’s to be expected. It’s simply a form of marketing that lends itself to more credibility than the usual stuff created by the company itself that people are less likely to believe as ‘they made it’.

      What company in their right mind would publish negative reports? Even if they did, some people would still say that, “oh but I bet they didn’t publish the really bad ones”. Of course they wouldn’t.

  • John of Perth

    When BMWs were special – my first BMW experience was the E3 2500 that my uncle bought in ’68 and it was love at first sight. Did not buy one till I finally got my E39 M5.