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Last 7 Days

by Brett Davis

Recent reports circulating are saying the European Opel brand might be heading to Australia as a separate entity to Holden. Reports say Opel has made recent successful efforts in selling in parts of Asia prompting the company to think about expanding to greater Australasia.

Many Opel models have been brought to Australian shores in the past and rebadged as Holdens, such as the Barina/Corsa and the Vectra. Opel is apparently pursuing a more global stance by introducing its name and company into countries like China, South America and Australia, by offering ‘European’ design and heritage.

According to a recent Autoblog report, Opel sold 4000 cars in China, which sparked interest in the company providing further European designs and models to the country through a widespread dealer network. Andres Kroemer, an Opel spokesman was quoted as saying in the same report,

“We will market Opel as a European designed car in the premium segment. There are a growing number of Chinese who like European cars and have the money to afford them.”

Opel will head to China initially and then shortly after, South America and Australia. We wonder what sort of clash this will present for Holden, although, most small Holdens now come from Daewoo and American, General Motors subsidiaries.