Car Advice

Australia’s Role In The Global Car Industry

By John Cadogan |

If you’ve been dead from the neck up these past six months, or if your IQ is below the room temperature in degrees C, you might not be aware of the recent controversy over Australian resources. It’s the sort of thing that topples prime ministers, catalyses elections and gets some of Australia’s richest mining magnates offside (not to mention thousands of their employees).

Everyone else (that’s those of you who are alive beyond four foot six, with IQs above 21 degrees) might think Australia is – at best – a minor player in the global automotive game. An insignificant (in the greater scheme of things) number of Commodores, Falcons, Camrys (totaling 223,354 in 2009) and – soon – Cruzes produced in penny-ante production lines here is hardly the kind of thing we Aussies can crow about when you compare the staggering volumes of vehicles produced in Europe, China, South Korea and the USA.

But once you scratch the surface you see that the global car industry and our Australian resources are practically joined at the hip. The fact is, Australia is a fundamentally major player in global car manufacturing – and we would continue to be that even if Ford, Holden and Toyota mothballed their factories here tomorrow.

Without our precious Australian resources – principally iron ore and coal, but also copper, bauxite and sundry precursors to the finished products you see in the showroom, the global automotive scene would be very, very different. We are a big player – there is no doubt.

TV reporter David Eccleston and I, both wearing our Today Tonight hats, recently followed the epic six-week journey of Australian iron ore from its source in WA’s Pilbara region to the Hyundai Steel mill in south Korea and back – as complete cars – via the world’s largest car factory in Ulsan, South Korea.

The scale of the whole operation is, frankly, jaw-droppingly, gob-smackingly massive.

You can watch the story, which aired earlier this month, here:

Iron ore is mined by Rio Tinto at the Pilbara’s Tom Price mine in two 12-hour shifts, 24/7/365. A staggering 100,000 tonnes of it a day is blasted, crushed dumped onto trains and hauled by rail to the coast, flung into ships and transported for two weeks in 200,000-tonne job lots to South Korea, and other industrially dense destinations.

So we hopped on a bomber and stood on the port at Dangjin on South Korea’s west coast to watch the massive bulk cargo carrier Hyundai Pioneer dock and decant its 200,000-tonne rust-coloured load. The rule of thumb here is simple: one tonne of iron ore equals enough steel to make one car. And 13 ships carrying 200,000 tonnes arrive from Australia every year.

We’re told Hyundai is the only car manufacturer on earth with its own steel mill. Ford apparently had one in the distant past, during the long-past heyday of American automotive manufacturing, but no more. This one in South Korea is so new, clean and environmentally sensitive it’s perched right next to a fishing village, without impinging on the fisherfolk’s economic viability.

If Hyundai Steel’s mill is one thing besides clean and efficient it is highly dependent on Australia: “We need 13.5 million tonnes of iron ore to produce eight million tonnes of steel,” says Phil Koo, who oversees planning at the steel mill. “We get over eight million tonnes of that iron ore from Australia.” We’re having this conversation while standing inside one of six space-age geodesic iron ore containment domes. These are each 120 metres wide by 60 metres high, perched at the end of a 35km enclosed conveyor from the port. You could park two Boeing 747 Jumbo jets in each one … if they weren’t already full of a huge hi-tech iron ore spreader, and a mountain of Australian-sourced iron ore. Mr Koo says, at the outset of planning the hi-tech plant, one of the first calls he made was to Rio Tinto and BHP in Australia to ensure the raw materials could be sourced in sufficient volumes. When he’s asked what it would be like to operate the Hyundai Steel mill without Australia’s cooperation he replies: “It is unthinkable.” To Mr Koo, iron ore is a precious resource. When we ask if to him it’s like gold, he quips: “I think it is more like diamond.”

Later we watch as 25-tonne blocks of steel emerge from oversized ovens, at 1000 degrees C. Bright orange and highly ductile, it’s stretched and pressed into massive rolls just millimetres thick, ready to be stamped into car bodies. The colloquial expression for steel like this is ‘hard coil’. You can fit enough steel for 50 car bodies on the back of a semi-trailer. As we leave the plant we walk past thousands of cooling 25-tonne hard coils, radiating fierce heat and awaiting dispatch.

Fast-forward to making the cars themselves: The factory – factories, actually – at Ulsan in the south of the country manage to create one car every 18 seconds. Press ‘pause’ here and consider that again: a car every 18 seconds. That’s 1.5 million cars annually, four thousand a day, 200 an hour. And the scenes inside would do a Terminator remake proud – in one section at the plant in Asan, which manufactures i45, Grandeur and Sonata, waves of sparks fly as more than 100 individual welding robots pounce on car bodies, working with extreme pace and precision. The only thing missing is Sarah Connor, running, and of course a smarter than average robot with a certain malevolent gleam in its eye. And, of course, Arnie…

What’s notable about car production at Ulsan is that the place comprises the largest car factory on earth. Another jaw dropper. We follow the finished product onto gigantic ships – massive floating car parks with six thousand spaces. The Ulsan plant is a conglomeration of production lines that all end at the port. There is a constant stream of cars being precision parked before they’re shipped. We drive for 10 minutes in a minibus and locate the cars with ‘Australia’ stickers. Teams of drivers punt cars into ships that tower above the port, at breakneck speed – thousands of cars a day are often loaded.

The total time away from Australia, at least for the iron ore that returns here with significant value added, as cars, is six weeks. Our iron ore’s little ‘holiday’ turns a tonne of iron ore with a retail price of about $140 into a car with a retail price of something like $20,000-$40,000, depending on make and model. It’s not all profit, obviously – lots of value is added to that raw material. Steel is manufactured, vast amounts of energy and labour are required, and all the peripheral parts are added. Assembly is a complex task, and there is much logistic support along the way. It is a huge undertaking. Seeing the process unfold is, like I said, a jaw-dropper. The sheer scale of mines, blast furnaces, and massive ships, up close, is an ace way to feel personally insignificant.

But here’s the bottom line – that 10,000-plus per cent mark-up means most of the added value stays overseas. This begs an obvious patriotic question: why not build the cars here in Australia? Add the value here. Employ more Australians. What’s wrong with that picture? Why not develop a proper manufacturing base? It’s not as if we’re scratching around for the raw materials.

Steve Yang is the president of Hyundai Motor Company, based in Seoul. In an interview, he told us the absolute minimum number of cars required to build a profitable factory is 300,000 units annually.

Do the maths on the Australian automotive industry and you’ll see a rather glaring shortfall for every local manufacturer. The total from all three local manufacturers was 75 per cent below this number in 2009. It makes you wonder how much longer the taxpayer funding of the Aussie industry can continue.

Two years ago, Hyundai sold 45,000 cars Down Under. This year, it seems, the company will shift 80,000 cars – a meteoric increase, especially after you consider the timeline here was bifurcated by the GFC. But it’s still going to be rather a long time before we see a car factory and a steel mill here. Not even Toyota can conceive of a time when it will shift 300,000 units a year in Australia.

Still, you really have to wonder about all this. On current estimates, the Pilbara isn’t about to run out of iron ore any time soon. One of the largest iron ore deposits on earth, it’s thought to hold enough resource to satisfy demand for the next four decades. Selling the stuff is a highly profitable business – last year exports totaled a massive $30 billion, almost 15 per cent of the nation’s total exports. It’s hardly a rip-off. It’s a major black entry on the national balance sheet.

Something else about South Korea. It’s being rapidly modernized. This is a country that was literally in ruins in the 1950s as a result of the Korean War. Driving through the country today, there are bullet holes in some of the bridges in Seoul, but you see new infrastructure going in at breakneck speed. Freeways, bridges, masses of high-rise accommodation. That kind of thing. We are on our way to Asan when we are passed by a high-speed train capable of 320km/h. On our way to leave the country we drove over a bridge to Incheon, South Korea’s second-largest city. The bridge is strangely reminiscent of Sydney’s Anzac Bridge … except it is 21km long and six lanes wide (not including breakdown lanes). You could count the 21km bridges here, plus the high-speed trains, here in Australia on one hand…

Seeing this stuff makes you realize how much infrastructure investment is lacking in Australia, and it’s not too hard to join the dots on where the money comes from – manufacturing (of TVs, fridges, cars, whatever) makes money. Lots of it. What a pity we don’t – and, seemingly, can’t – do it here.

So what do you think? Should we continue to ride the tsunami that is the resources boom, or should we start developing a manufacturing base here – encourage foreign investment, make cars here and export them to the rest of the world. Are the profits from selling the raw materials enough to keep Australia wealthy beyond 40 years down the track, when the once mighty Pilbara might just be another big hole in the ground? Was Kevin Rudd on the right track with his proposed mining super profits tax, or had he gone badly off the rails?

Have your say in the comments section below.

Footnote: John Cadogan occasionally works as a consultant to Hyundai Motor Company Australia.


 
  • Mythfrances

    Instead of shipping all the raw materials overseas and buy the end products back. We should just manufacture here and sell the products locally and overseas. To me that makes much more sense.

    • Greenvale

      No we can’t compete. Australia’s tax policy needs fixing first. Building infrastructure should be (and is) this countries number 1 priority after Howard starved us for more than a decade.

    • Lu

      A chinese guys costs 500 AUD a month,and people would kill for that job. How is it possible for australia to compete with that?

      and apart from holden ford and toyota, who else make cars in australia? this make australia a major player in the industry? How does this compare to China, Japan, and Europe?

      Australia is an island.On this island people make great car (Holden) for over 50 years. and it’s only for australians to enjoy. i think it’s kinda cool.

      • John Cadogan

        Lu, Australia is a major player because we are so important in terms of supplying the raw materials. Only Ford, Holden and Toyota makes cars here. Our total production is 220-something-thousand cars. China, Japan, Europe are all in the multi-millions. Holden’s are not only for Australians to enjoy — for years Holden has had a major export operation. Holden and Ford are American companies. Toyota is Japanese. Still, it is kinda cool as you say.

        • Lu

          Thanks for the reply John. As you maybe noticed i am not australian, english is not even my first language. i remember when i arrived in australia the first thing that got my attention was a commodore, so i looked it up. turned out that badge on that car says holden, and holden, originally, from australia. believe me or not i was so sad when i found out that GM aquired holden,i don’t even know why. i guess it’s because Australia is a country with its own characteristic, and holden is sort of a symbol of australia. and seeing so many holdens on the street, i guess australians must be pretty proud of it. really i still think it’s a shame americans got it.

          • Dave

            They got our Monaro and our SS Commodore, but they are still missing out on so much. I am sure they (their ploice) will enjoy our Statesman’s – I know i do.

            PS: glad you are enjoying our local cars

          • Nobody

            Do you drive a Holden or a Toyota? Just curious :-)

      • Smithy

        Lu, don’t be mislead. “Holden” as an australian ownde company NEVER manufactured a “Holden” badged vehicle.
        Holden the car maker has always been 100% American owned!

        BTW Ford Australia (also now American owned, but started out as a subsidury of Ford of Canada), has been bulding cars in Australia for longer than Holden, something like 75 years.

  • Greenvale

    In a globalised world, countries should focus on producing what they do best, with no trade restrictions either on import or export. Here in Australia we are great at digging holes, selling citizenship via the “education” sector, and land price speculation. Production of cars, with our excessive wage demands makes car production in this country unprofitable. There could be a case for Australian car design and R&D though. As for Kevin Rudd’s Resource Super Profit’s tax, it was a taken straight from Sec. Treasurer – Dr Ken Henry’s tax review, (The single most intelligent man in this country on tax policy) Sure existing shareholders of mining companies would have taken a paper hit to their shares in the short run, but in the long run that tax would have yielded a SIGNIFICANT but appropriate amount of OUR RESOURCE RENT. It would have changed this countries economic landscape (for the better) like nothing you would believe. The fat cat miner’s won this election.

    • The Realist

      So you’re one of those imbeciles who advocate taxing a mining company when their return on investment starts to exceed the Government Bond i.e. risk free rate?

      Those “fat cat miner’s” contribute more to this country than any other industry bud.

      • Greenvale

        Yes, well it puzzled me at first, but the more I thought about it the more it made sense. When there is profits on the table above the bond rate, someone out there IS going to take it. It would just require a higher amount of equity rather than borrowing. That’s why Twiggy of Fortescue was so up in arms, he would have had to have diluted his shareholding.

        Ideally the RSPT should have been setup from Australia’s constitution. We can’t just apply it on all new projects from now on, because the ones that are operating at the moment are the most profitable.

        BHP/RIO are digging up dirt for the cost of $25/tonne and onselling it for >$160/tonne, and you don’t think australian’s deserve their fair share? Once that dirt is gone, we will never get it back.

        • Tomas79

          Australia is getting its fair share!!!
          If you want to benefit from Australia’s Resource industry, I suggest you find your self a job in that sector!!

          Working up there, in terrible conditions isolated from your family and loved ones is hard enough. Why should you profit from other peoples sweat and tears, especially if you didn’t make any sacrifices of your own???

          Resources Tax, and the reduction in profit, will just cause resources companies to move elsewhere…

          • Seano

            You have to know someone to get a job up there mate, you cant just apply. Everyone know that. Yes its hard work but it pays good too. also the pilbira isnt exactly the gobi desert its kind of pretty.

          • dumb aussies

            The resources tax is for the mining companies not the workers. No-one can understand why Australians are supporting the wealthy mining companies but they are only defending their desire to be overpaid mining company employees. Are the two related? Probably not.

      • Superior

        That is the Smartest thing I have read on this comments page today!!

  • fxh555

    Hopefully, as a nation, in 40 years time when Pilbara starts to run out of iron ore, we’ll have thought of some other way to create wealth. Relying on the mining sector alone does not bode well for our future.

    • My Cars Called T-Rex

      Australia was built on the back of agriculture,not mining.

    • http://www.facebook.com/sammo.8191 Sam Moss

      Australia are world leaders in developing solar technology, so I don’t see why can’t we create an export program out of that.

      • Duh!

        Except that Origin Energy is so badly run, by such a bunch of useless #%@&*, that they cant keep the staff that could actually produce the stuff you’re talking about, and have now shifted production to China!

    • Jack

      Solar powered robot factories. Solar city in the Dead Heart. Great national infrastructure – rail and shipping that Australia owns, delivering Australian products to the world at cheap prices. A taxation and regulation environment that is ‘hands off’, allowing enterprise to flourish.

      Australia as manufacturing powerhouse of the world.

      Anything a customer wants built, built on demand by robot factories, after detailed, smart design. Built to the best quality and tolerances in the world, at prices no labour employing nation can compete with. No labour costs in production, which is our current biggest disadvantage. Instead, contractors maintain the factories, design the products and are remunerated very, very well. Solar steel mills. Solar energy flowing north earning income. As a result, the costless plentiful power and our bounty of resources turbocharge national wealth.

      This future is better than punting on real estate. Why just sit there and take the status quo, we could be so great…

  • Shak

    If we want to even think of building a profitable manufacturing sector we need to start now. We also need to get smart. There is no point getting in to manufacture of textiles and technology, as China, India and S. Korea have those industries down pat. We need to find our comparative advantage and get into it now. Use the resources tax to fund new infrastructure and R&D into a large enough manufacturing sector to sustain us for another 100 years. Right now, cars, minerals and services comprise most of our exports. Get off the services and encourage investment into large scale manufacturing. We certainly dont have resources or land problems, all we need is the infrastructure to support this, and a Government that thinks about the future, and not about how they look in budgie smugglers.

    • dumb aussies

      I think the future will be more co-operative. Less us and them. As resources dry up there will be less to play with. Even now people should see the way we live cannot continue.

  • Lazy Toyota

    Interesting article, would have been nice if you’d mentioned all the Automotive engineering work that is exported via Camaro, Figo and new Ranger.

  • Jester

    When you see how hard workers in S Korea, China or Japan work, and when you see how much they earn then put 2 and 2 together and conclude that we will never be competitive, unless we change our mentality, and we never will.
    Australian manufacturing sector is too expensive per hour, not very efficient(same number of workers in S Korea would produce 3 times as many products than some oz factories) and strung out by OH&S, unionism and many other things.
    Eveyone want to work 6hrs a day and be a millionaire, and that simply cannot happen.
    Hands up anyone who believes that they can see 2,000 Oz workers working 10hr days, 6 days a week,hard working 10hrs,with very strict bosses so if you drag your feet, or even consider talking for 20seconds or being slightly slow you will get fired on the spot,so basically work like a machine and then go home and maybe earn $1200-$1500 per month maximum.So those people would probably live in communal housing,eat and live very modestly – so who can see the entire australian manufacturing society act like this, 200,000 workers in all the factories supporting these big car manufacturers. Probably nobody can see this, since we work 7-8hr day, 5 days a week,get paid for overtime,talk on mobiles, joke around,have job protection so its impossible to sack anyone who drags their feet. WE WILL NEVER BE COMPETITIVE UNTIL WE ARE RICH AS WE CURRENTLY ARE.

    • Owen Petersen

      Well Said Jester,

      The problem is that the Howard government did try to implement a major reform which would have helped to make us more competetive. It was called WORK CHOICES and it is now a dirty phrase. The so called working class of australia needs to understand that if they want a future for thier children they will have to stop sitting on their hands and acctually earn the title of working class. Just wearing a blue shirt doesn’t make you a blue colar worker in fact worker means that you must at some stage work to be one. This whole country needs to nip down to Bunnings and pick up a can of harden up before the next time they winge about unemployment / crime / boat people / infrastructure and pretty much anything else political. 7% of voters couldn’t even be bothered to fill in a ballot paper properly to have thier say because they were too lazy to do some reserch before fronting up to vote. A good government can’t solve anything because thier hands are tied by the lazy majority who can’t hack the reality of working for thier nation and it’s future. If we can perhaps start to manage to see past the next pay check or election and create some real reform in work policy then investors may some day be willing to invest in manufacturing infrastructure. I’d love to say more but I really have to go and do some work as I don’t spend 10 hours a day hear to read and write about my opinion however I did get two pay rises under work choices because I will make up for this by working hard and doing unpaid overtime if I need to get the job done. Thanks for reading!

      • Radbloke

        That sounds like the diatribe of a bitter old man to me.

        • Owen Petersen

          Diatribe! That’s a fance word for someone who thinks he’s RAD! For the record I was born in 1980 and I’m far from bitter. Just annoyed at the number of people who complain about the problems facing this country but then sit on thier hands or a fence when it comes time to stand up do something.

          I have to agree that in reflection it does read fairly bitterly however concentrate one the key points and ignor the rest of the diatribe.

          Major work reform is required to enable our country to be competetive in manufacturing.

          • Bold

            I agree with you, however workchoice was promoted in a terrible manner, it just won’t gain people’s trust.

          • Jack

            I agree with you Owen. Workchoices would allow the next level of productivity to begin, after the process was started by the Hawke Govt. No doubt it was unpopular because people were convinced by advertising that their life of entitlement would shrink as a result.

            I might add that every time the minimum wage is raised, all those jobs ‘under’ the new level leave Australia and go somewhere else. Minimum wage up = unemployment up.

          • Owen Petersen

            Unfortunately in both cases eg: Howard with Work Choices and Rudd with Minerals Resorces Tax.

            They both believed at the time that they were shall we say invincible.

            If in either case they had taken the opertunity to properly sell the advantages and benifits of their policy before pushing the bill through parlament they would have had a much better chance of making the changes they wanted.

            The key lesson for any budding polititians out there is that if you want to buck the status quo make sure you strike first by blitzing the media with your message about why we need a reform before the fat cats who will apose you can even thing about their campaign. If you get the message to to people first and sell your idea it will then be much harder for your oposition to convert them.

            As ‘My cars called T-rex’ said “The culture that built this country no longer exists.” I believe this only partially true, once an australian has formed an opinion about something we are nearly always stuborn. That stuborness is part of the culture that made this country as it was more a case of defiance to anything that oposed our will that made this country. I am confident that we are still an extreamely stuborn nation and that anything which dosen’t fit with our formulated opinion will be fought with vigour.

            There will be another chance for reform in the future and provided it is sold to the people correctly we will have the opertunity to inprove they system.

      • http://www.checkwebhosting.com Neutral

        Japanese workers earn one of the highest wage per hour in the world.

        • Owen Petersen

          The reality is that they have a system very similar to work choices in many ways. This breads a level of competion which is healthy for business and productivity.
          They also have no welfare system to rely upon if you are too lazy to work.

      • My Cars Called T-Rex

        The problem is,the old Aussie culture that built Australia dosn’t exist anymore.

  • Arky

    Toyota have a steel mill: indeed, establishing their own supply of steel was one of the things the founder did when starting the car division of Toyota, because the steel available to him at the time was of poor quality and importing steel of sufficient quality would have been too expensive. They still own it today: Aichi Steel Corporation.

    • John Cadogan

      Thanks, Arky: I asked around on the steel mill front when I wrote this piece and the consensus view (wrong, as it happens) was that Hyundai was alone on this. I stand corrected.

      • Arky

        I probably wouldn’t have known either, but I have been to Toyota’s visitor center in Nagoya. I’m not a big fan of their cars, but the history of the company and all the machinery there and the hands-on demonstrations of processes and whatnot is very very interesting. And you really get a sense for how much the company reveres both the original Mr Toyoda, founder of the textile machinery business, and his son who had the vision to get into the fledgling automobile business (and to set up all the logistics needed for it basically out of nothing).

  • eightiesman

    It’s true – why prop up an industry with taxpayers’ money if we are not competitive/good at it? We should do something else that we are good at. Of course this will take time but better start phasing in training for the existing workers I say.

    Infrastructure spending in Oz – hit the nail there I got to say. If you have been to South Korea, Japan, Singapore, Beijing/Shanghai, even parts of Malaysia and Thailand, you will see infrastructure (roads, trains) that exceeds that in Oz. Asian tourists from these cities think we’re the 3rd world country.

    We’re also good at spending taxpayers money on political campaign advertising if the past 3 months are anything to go by.

    • John Cadogan

      Yep, that’s for sure: I certainly felt like Australia is becoming a third-world country during last month’s tour of South Korea…

    • Dave

      Our motoring industry is worth much more than our government puts into it.

    • G6E TURBO

      Asian tourists think we are a third world country?

      Funny you say that, those same tourist would marry the first australian Man/women they bump into for a visa. Beside, how do you build infrastructure in a country the size of australia with a population of 22 mil? South korea is smaller then Victoria with a population of 49 mil.

    • dumb aussies

      It’s all about employment for Australians. Maybe it evens out but many people would not have a job without government intervention. Do we need more people? Not when we know overpopulation is destroying the planet. Other countries need smaller populations. This will become more evident as the cost of living rises in an overcrowded, resource depleted world.

  • They

    Why don’t we increase tax on mining. If it is so precious to companies overseas they will surely pay the extra tax. Then we put those extra funds towards building infrastructure, creating sustainable industries and jobs in Australia.

    • Tarvold

      … because you get fired for trying?

    • The Realist

      Because then the likes of Rio Tinto will develop mines in places like Guinea and Brazil, whose governments will go that extra mile to secure investment.

      It’s a Labor mantra – tax the successful to pay for the bludgers. Why don’t Labor look at properly investing some of our tax payer dollars?

      People in Australia, especially the Eastern states, have no idea of which industry keeps this country afloat.

      • Radbloke

        What a load of crap. You think everyone will just pack up and leave if they have to pay more tax? That’s ridiculous. Even if they had to pay a 75% tax the mining companies would still be making obcene amoutns of profit.

        • Jack

          Any reinvestment funds would go to countries with better taxation and regulation systems. Over time, the resources industry would not be invested in. And die.

          Besides, what is the track record of the Labor Government and wisely growing and nurturing funds like the Future Fund – especially when there’s an event like the GFC to fire the Keynesian stimulus cannon at? How can you be sure a benevolent bureaucrat can be trusted not to dip a little into the nation’s RSPT fund? Then dip a lot.

        • The Realist

          Another brainiac – which sector do you work in?

          Perhaps you should actually consult to the mining companies bud and work with the likes of MD Expansion Projects at Rio Tinto in order know what their development plans are, rather than listen to the brains trust of Krudd and Swan.

      • Snowman

        As if any mining company is going to run away out of this country, especially with a 40 year supply of ore sitting at their feet!!!! Looks like the miner’s scare campaign worked with you mate!

        • The Realist

          So you’d invest in a country who will tax you 40% on your return over and above the 30% versus a country where you’ll only pay 20% tax?

          You’re smart enough to join the Labor party bud.

      • Tomas79

        Absolutely spot on Realist!!!
        I have worked for a multinational mine in Western Africa, and there the company had an agreement with the local government to pay 0% tax for the next 4 years!!
        And after 4 years, they will pay a tax of less then 20%….

        Given the low labour cost over there, it astounds me how these labour Muppets can blabber on about raising the tax on resources!!!

        Me being an engineer working on mostly commissioning jobs in the resource industry can see first hand, how many projects have already put on hold due to the proposed resource tax.

  • JEKYL & HYDE

    “Should we start developing a manufacturing base here?”

    it would seem that the city living morons’s we elect to govern this country have,and are still trying hard to, wipe out anything and everything we make here,at least since the end of ww11.while its hard to compete against the manufacturing power of many oversea’s country’s,it’s still possible to grow food,and mine minerals etc.we have to take advantage of what we’ve got…

    • Shak

      Yes we have extensive agricultural and mining industries set up in this country. But you have to understand that while the rest of the world moves on and gets into more up to date and profitable industries Australia will again have to play catch up. if we want to become even remotely important on a Global scale we have to start building now.

      • JEKYL & HYDE

        whats an adviser to the p.m. make these days shak?…lol

  • Dave

    Things are not always black and white. I am sure there are a lot of manufactures that can make a profit with less than 300 000 car sales. I am sure HSv is making a profit and they sell a tiny fraction of that.

    I am sure 300 000 units is a figure based on their low sale price. Compare the average sale price of a HSV to a Hyundai.

    Reports also suggest Holden have been close to making a profit in recent years

    • John Cadogan

      HSV doesn’t manufacture cars. They take pre-made Holdens and tart them up, often just superficially. Sorry.

  • Sam-R

    Great article John! Its hard to beat Hyundai’s manufacturing given they own their own steel mill and all. Maybe a steel mill here owned by a combination of car manufacturers can help? Australian car manufacturers can increase their numbers by focusing on increasing exports and given the quality of Aussie cars now I’m confident if the marketing is right other nations will appreaciate them, seeing that manufacturers are leaning toward global car platforms. The VE series Commodore is probably the best Aussie example for this.

    As far as mining tax goes, please correct me if I’m wrong here but from what I calculate Australia has more combined – minerals, metals, gas and oil than the entire middle east who just have oil (and gas?). And yet individual Australians are taxed higher than those in the Dubai and Saudi Arabia and the cost of living here is much higher. Over there the profits from oil appear to assist the people accross the board, not just those in the oil industry. Over here it seems that most of the profits dissapear, in saying that mining benefits come in jobs and high industry wages, but not all Aussies work in the mining industry. Why not increase mining tax? In some parts of the world the mining tax rate is over 50%. Then lower our personal tax rate and dare I say, lower our wage rate so we end up with the same money. This way the cost of manufacturing in Australia decreases and we’re more competitive in the world market.

    • Shak

      I dont know why you were voted won but i agree entirely. however the reason What you have said will never happen is because of the Aussie way of life and our culture. I know it hurts to hear the truth, but do not work as hard as many people around the world and we get paid much more. While we get taxed more, it is because our services and public goods are so expensive. Australia has set itself into a rut where we are the typical representative of a western nation. the SE Asian nations have adopted the best bits of our culture and kept the bits of theirs that make them some of the oldest civilisations on earth. They work for th betterment of their race foremost, not themselves.

  • Karl

    Let me get this right;
    *We send *just* the resources with no value adding what so ever?
    *Massive profits are generated for foreign owned mining companies?
    *We let the mining companies scare the public into believing that a resource would make them close down?
    *Despite the mining boom, we have no serious infrastructure to show for it?
    *We lower our import tariffs on cars to the lowest of any car producing nation in the world?
    Also, am I the only one who thinks that 40 years isn’t a very long time?
    The clever country indeed!

    • Arky

      Even Bob Katter has been able to grasp that every industry in this country has been allowed to die other than mining, yet vested interests seem to think this means we should give away everything to mining instead of using the mining income to set up something else. Boggles the mind.

  • Hooda

    We should make the iron ore and bauxite into Iron, Steel, and Aluminium HERE….not blindly export these to Korea, Japan, etc. where they process it into Steel/Aluminium and sell it right back to us for a huge profit!!!!

    • Phil C.

      The idea of a Australian railway from the Pilbara to Mackay / Surat basin was flagged a few years ago. Basically at each end, have a gas powered steel mill.

      On both sides of Australia we have gas. On the West Coast we have Iron Ore. On the East Coast we have Coal. Send the trains in each direction. Loaded up with the coal heading west and return with iron ore. No empty trains, great volume, cost effective. Excellent exports. Value added.

      • Jack

        Strongly agree. Add solar power through the middle. Could this be one of the world’s greatest gifts of resources? How can a people have all this and be in debt?!

    • Bold

      the 3rd largest party will kill you for this idea

  • o

    think about it if we let Australia grow to the projected 35 million then more production over here will be feasible

    • http://www.checkwebhosting.com Neutral

      We don’t need large population to be heavily industrialised. Look at Sweden. With a population of only 9 million they have have a proper automotive industry and various other high-tech industries. Their broadband network is also one of the most advanced in the world.

      • gearboxdawg

        Yes Sweden is doing well on on the social front but their taxes are one of the highest in the world. I\’m not even talking about taking 40 cents in the dollar. Its higher.
        Also, Volvo is not doing well and China\’s Geely auto has bought them out to expand in China and make a profit from it. SAAB has been a loss maker for GM. SAAB was on its knees but GM found a buyer to continue its operations.

    • Hooda

      Melbourne to Sydney high speed rail is already feasible, or it will be by the time it gets built! The government needs to start buying the land for it NOW!!!

      Otherwise, as the population reaches 35 million, the land will become more and more expensive and it will cost more to build.

      P.S. you can take your car in the train with you, like they did in Top Gear.

  • The Realist

    So many ideas floating around yet most cannot seem to comprehend we have many issues that will *never* be resolved:

    1. High wages (never hurt Germany or Japan, but we don’t have their working philosophy, practices nor principles).

    2. Low productivity – sorry folks but it’s a fact of life that many in Oz have a welfare mentality, and I include the middle classes as well. What happened to hard work or god forbid actually saving money to get ahead?

    3. Bureaucracy – has anyone ever experienced the ridiculous amounts of time need to get e.g. government approvals? Indigenous heritage approvals? Native vegetation clearing permits? Building licences? EPA approvals? State minister approvals? I only quote these as a mine that can be built in 12 months needs 24 months just to get approval to start overburden removal! Plus why we still have state governments beggars belief – what a waste of tax payer dollars.

    4. Commercialisation of our higher education system. I blame both sides of politics here. If we stopped international students coming into Oz tomorrow, the entire system would collapse. It is quite simply preposterous that this situation was ever allowed to happen. International student education is now the third (!) largest export we have. Instead of throwing billions around in the form of middle class welfare why not actually put a few dollars into education?

    Does anyone really think any of this will change? Labor and the Greens always want to tax the “fat cats” (what a ridiculous term) – but step back and look at the core problems. Why do we have so much inefficiency and waste in our public resources? Do people really think by taxing successful industries even more those in public office will spend the resources wisely?

    The BRIC countries are accelerating, and you have the Group of 15 not too far behind. Where will Australia be in 50 years?

    • Lazy Toyota

      1. Having worked for long periods in Japan and Germany I can say Australians work just as hard if not harder. The Japanese take smoke breaks every hour and the odd day off just to enjoy the nice weather/cherry blossom/snow. The Germans just love to take the every Christian event ever thought up as a holiday along with a month off for summer. A nine day fortnight is common practice.

      2. You’ve been watching to much Current Affair and Today Tonight, most people are very hard working and only want a fair go.

      3. Your “solution” sounds like just letting anyone do what they want as long as they flash enough cash. HELLOOOO China style “civisation”

      4. International students are bad? Or educating them is bad? WTF?

      If the mining companies have a spare hundred million to wage an advertising campaign against higher taxes, they don’t deserve a lot of sympathy in my book.

      • Damian

        Lazy Toyota, it’s obvious that you’re in a state of denial. Would you happen to be a Labor supporter, by any chance?

        Australia doesn’t have much of a manufacturing base left simply because big businesses are sick of having their operations revolving around its workers.

        Your average blue-collar worker is always using the ‘fair go’ rhetoric to extort his employer into paying a higher wage or lowering performance expectations, yet, never considers his employer’s bottom line. Unions compound this problem, and harbour the mindset that it is their god-given right to extort employers into increasing benefits for their members.

        One thing is for certain. The Australia’s manufacturing base will only get smaller. High taxes, high wages, militant employees and unions, and a bad attitude/work ethic will see industries move off-shore.

        • Lazy Toyota

          Damien it’s obvious you’re looking for a catch all group to blame. Would you happen to be a One Nation voter by any chance?

          • Damian

            If I was a One-Nation supporter, I would have copy and pasted your argument.

            Face it – Australians in the lower echelons of society are always asking for handouts and assistance from the government. This is where Labor comes in with its Robin Hood mentality of stealing from the rich and giving to the poor.

      • The Realist

        Wow, you’ve “worked” in Japan and Germany, and can’t even tell me why their manufacturing industry is generations ahead of ours?

        Drinking beer at Oktoberfest doesn’t count as a job mate.

        You love to sell lies like your kitchen cabinet Labor muppets don’t ya…

        • Lazy Toyota

          I could publish my CV but what’s the point with the willfully ignorrant? Not a shill for Suzuki are you? Asking you competition to lay down and play dead for you isn’t the greatest strategy but it’s around level.

          Note for your future tirades the only place in Germany a car guy really wants to have a drink is Pistenklause. Their pizza is pretty good too.

    • Greenvale

      It stems from a failure of Australia’s tax system to collect monopolised economic rent. Minerals rent and Land rent – being the primary ones. The system gives the mining and land barons the majority of economic rent made by us the people. Its all in the Henry Taxation Review. You overhaul the tax system, you can fix Australia.

      • Jack

        Study your history – prosperity has nothing to do with how is being ‘rented’. Japan in 1949-70 slashed regulation and taxes, at a manic rate. Each year the economy was freed more and more.

        The result? In the 1960′s their economy grew tenfold! Even more amazingly, their government’s tax intake grew tenfold, all by slashing taxes and regulation.

        It’s astounding, I’d love to see it tried here.

        • Shak

          Look at other factors though. japan was booming as a new World center for economic growth and manufacturing. It had very little competition to face. Cheap labour, high productivity and a work ethic that meant the workers simply wanted to shows the world what they could do. Much more than slashing taxes. that doesnt work in todays globalised world.

          • Jack

            The slashing of taxes was completely integral. The policy was deliberate, and invoked by the US Occupation Administration once they realised the Nationalist Chinese would be overrun by the Communists in 1949.

            Initially, they wished to devastate Japan economically as punishment for the war (hence initial socialist ‘New Deal’ style policies). After the above realisation, complete reversal was enacted, with the aim of Japan becoming a bulwark of Liberty and trade against the rapidity of Communism spreading in Asia. All part of the ‘domino theory’.

            The other factors you mention, can be traced both to innate factors of the Japanese character (they are amazing people), and an American, W Edwards Deming. Look him up – his high tolerance manufacturing and focus on design quality were an American gift, ironically rejected in the US and ‘tried’ in Japan. Ever wondered why Japanese products are so good? I just spelled out the history behind it.

            And yes, slashing taxes does work, especially in today’s globalised world. Give me Australia, I will quarter all effective tax rates and over-regulation. Then watch the place skyrocket.

    • Jack

      Top post Realist. Agree.

      Urgent need for change in nation’s policy.

  • Blitzkrieg

    The world population now is just over 6 billion people,it scares me to think what it will be in 40 years time let alone 100 years.The more pressing basic issue i would have thought is the supply of food for the planet.Agriculture is renewable,mining resources will run out.

  • Will

    Good article John. Well done.

  • Hooda

    Just saw the Today Tonight video….Hyundai is NOT the only one with its own steel mill.

    Tata Steel and Tata Motors are part of the same group.

    • Jinsei

      In the video, they’re talking about a car manufacturer with a FIRST-RATE still mill. Unfortunately, tata doesn’t have one like that.

      Hyundai’s still mill produces up to 6 million tonnes a year and they’re building another one exactly the same. When it comes to the global steel production, we talk about ShinNippon, Arcelo-Mittal, POSCO and Hyundai thesedays.

      Tata comes nowhere near these giants in quality and production volume.

      • less is more

        not really….total production of tata steel is 20-25 million/year…hyundai production is around 10 million

        jai gand ji ki

  • gearboxdawg

    Manufacturing is not a stable industry especially car manufacturing for a very long time. In the 60s to 80s, its was the peak of American auto industry, GM and Ford dominate. With competition from Japan and emerging economies, manufacturing has certainly moved to Japan. In the last 20 years, manufacturing has been lost to Mexico, (NAFTA), Thailand and China.

    Australia is moving into the tertiary sector which is information based and service based e.g. finance, banking, education, tourism. There is no reasons why this would not keep growing and form a bigger part of economy as digging rocks from the ground and selling to China is finite. As the mineral resources dry up, Australia will have to dig other resources to plug the shortfall, otherwise it will have any leg to stand on and start exporting roo and camel meat to Asia.

    Manufacturing will not return to Australia as there are billions of people in Asia these auto-makers can setup a car plant, pay peanuts and pollute like there is no tomorrow, lots of tax incentive and state driven companies taking joint ventures.

  • GTK

    We’re just so hopeless us aussies aren’t we? Lazy union indoctrinated, apathetic no-hopers. I dont know why all these countries with mineral and energy wealth cant hold a candle to our standard of living and why there are queues a mile long to get here.

    Cant we just dispose of union officials like they do in ‘civilised’ countries?.. and, why bother with politicians – I sure a few Capitans of industry can sort things out.

    Can’t wait ’til we’re all driving those gorgeous Grandeurs.

    • Robin Graves

      The queues are so long to get here because of all the freebies handed out to bludgers and no-hopers. 50% of tax is ploughed back into the welfare black-hole and hospitals. I dont personally have a problem with healthcare in itself but so much is wasted on the same oxygen-wasting no-hopers who puff on their winny blues, drink their jim beam, smoke their meth and smash each other over the head every weekend then need patching up while at the same time abusing the hospital staff.

      How can the typical white-sunglass wearing, VT Commodore driving spiky haired dole bludging oxygen wasting redneck bogan trash ever compete with a hard working Korean worker? Stop pandering to the bludgers, give them a good boot up the backside, stop the touchy feely handouts and programs and get tough. Apprenticeships, traineeships, education – not handouts.

      Another typical problem of bogan trash is the love affair with tarted-up clunkers – at least a Grandeur wont break down or be recalled every 5 minutes – might not look like a V8 supercar tho – get over it and harden up.

  • Nick K

    Where Australia has a comparative advantage, we should put in place incentives to encourage investment in additional value add. This value add in many cases could be very simple, however it would add incredibly to our export earnings. The fact that this has not occurred is an indictment on Australia’s industry policy, it is no less than a failure in leadership.

  • Mark

    The Korean & Japanese car industries get millions from their governments as well either is cash grants or via market protection. Just look at American’s recent request in free trade talks with Korea, they might not be tariffs but they have other controls/protection. The Korean car market is seen as one of the most protected in the world. There is an interesting article for John Cadogan to write, comparing market protection for different markets.

    Compare this to Australia, one of freest markets, only 5% tariff & we follow majority EU/ UN off the design rules thus reducing the costs to import cars. This is why we have over 60 manufactures/importers completing for a relatively small market. In my opinion you want to keep the high tech jobs i.e. car designers/engineers etc (Australian do a good & are competitive at this look at Camaro, Figo and the new Ranger for example but to keep this skill you need the manufacturing as well. If it was a level playing field fair enough but it’s not.

    The question I want to know is why we can’t at least supply the steel; imagine the potential CO2 savings from not having to ship the Iron Ore and Coal all the way to Korea to make steel.

    Australia needs to have a balance economy with income coming from a whole lot of different sources and manufacturing should be part of that equation. You can’t just rely on just mining and tourism.

    • Jack

      Great post – I am glad someone has mentioned that other countries provide far from a level playing field for ‘free market’ Australia. I suspect if we tried heavy protection, we just couldn’t afford it and this is why we are the most open.

  • Realcars

    Unfortunately the Labor Government chose to introduce a mining tax in a single hit. If they had been clever about it they would have rolled it out over several budgets.

    Despite obscene proft taking by the mining industry Australia will continue to be short changed in relation to the return on her resources.

    Australia is being ripped off as usual.

    • The Realist

      Ripped off? How about looking at how much tax payers contribute to keeping afloat a car industry that will never be able to stand on its own two feet.

      Perhaps you should take a good hard look and see what the mining companies contribute to society, especially Indigenous Australians, before rolling out the usual “obscene profit taking” mantra rolled out by the morons in the Labor party.

      • Fenno

        Everyone is bagging mining for making a profit…Has anybody mentioned the banks???
        And to save writing my own post further below…

        John, Great article and once again you have stirred up the hornets nest. Love your work here and in Wheels.
        Keep it up.

        BTW – If we want an industry here that would work for the wages the Asians do, why not employ the boat people and refugees who are earning healthy “displacement” pensions (just for being born in a war-zone – personally I think, like disease and famine it’s the ying balancing out the yang)

  • Realcars

    Don’t worry I am positive Wingnut Abbott has already thought up a new name for Workchoices.

    Let’s be frank and call a spade a spade for Fk sake!

    Should be called WorkforLess or WFL for u corporate types.

    Big problem is that the blue collar workers are always the ones asked to make sacrifices. Perhaps if the Captains showed some restraint then we could ALL put Australia first.

    • Jack

      The alternative is to keep raising wages and entitlements without having productivity gains to match, and watch as simple economics sees all jobs under the new centrally planned “minimum” migrate to other countries where no such “minimums” are in place.

      Thus making all those people “under” the new mandated “level” unemployed.

  • Realcars

    Big hole in the ground. Perhaps we could fill it with nuclear waste in forty years time @ $140.00 a ton? LOL.

    Might have to as we won’t have any other means of support and we will still need to eat. How else will we pay for all the food we import from China? Although by then all our farmers will be gone and the Chinese etc will be growing food here and selling it back to us. Going to have to make that $140.00 go a long way.

    Glad I won’t live to see this.LOL.

  • Realcars

    Sick of facist Liberals like Realist preaching that we should be grateful for any tid bits thrown our way.

    Should be grateful mantra is reminiscent of a national inferiority complex our leaders both in government and business have in this country.

    That’s right remove all tariffs and protection for our Farmers and Industry and consign future generations of Australians to a meagre existence once the hole is empty.

    For fk sake we won’t even be able to feed ourselves!!!

    • The Realist

      I’m being called a fascist because I stated our wages are high, productivity is low, and we have a welfare mentality? Socialist Labor voting cretins like you have no idea about the real world.

  • http://www.facebook.com/profile.php?id=100000167479188 Beata Piktel

    So Down Under is in Scrap Metal what the Saudis are in Oil to the world Vehicles of freedom? Wouldn’t it make sense then to start thinking in preserving those resources? Scrap Metal industry and recycling should be one of our highest priorities. That is just my two cents so if you are looking to do some eco and econo friendly spring cleaning try carsremoval.com.au if you are in around Melbourne. Cheers.

  • pirakavezok

    Australia has a role in the global car industry but I’d say that the role is not meaningful when it is at the primary level. Primary resources will one day run out and Australia will have nowhere to look to. Knowledge is the way to go and Australia must equip itself with knowledge before it’s resources run out. Japan, Hong Kong, Singapore and Taiwan are way ahead in the knowledge (IT and R&D) while Korea and China are the manufacturing hubs. Question is where will Australia fit in in the AP regional equation?

    • JJ

      Taiwan and Hong Kong are not even close to S.Korea in terms of IT technology. S.Korea has Samsung which is the world leader in semiconductor, LCD and mobile phone. Plus, S.Korea has one of the fastest internet networks along with Japan.

  • Realcars

    Agee Realist there are too many bitches popping out kids to multiple fathers to stay on Unmarried mother pensions and too many able bodied people on invalid pensions.

  • G Hyde

    Is it really worth putting so much taxpayer’s money into the struggling, and outdated “domestic” car industry? Every year the Australian Government, the biggest buyer of Ford and Holden vehicle giving them a billions of dollars in subsidies and other incentives while keeping the import tariffs high at the same time. It is why we pay here a staggering $110.000 for basic Porsche Boxter, the same car cost U$42.000 in USA or £34726 in UK.

    Of course, the Australian motor industry is dinosaur that needs to be despatched to the museum.

    The first thing that we need is a cheap energy. Considering that we have the largest reserve of uranium on this planet the answer is to build a few nuclear power plants. USA alone has more than 110 nuclear power plant, Germany 30 etc. They are safe and environmentally friendly, no greenhouse emission.

    Once we have cheap energy we can than build the desalination plants. If there is a plenty of water, than we can make food and export it.
    You can live without steel or car, you can ride the bike but you need food and water. It is where our future is. We can turn desert into oasis.