Chrysler to drop even more models
6 Nov, 2007
12 Comments 
Last week Chrysler announced plans to drop four models from its lineup, the Dodge Magnum, Chrysler PT Cruiser convertible, Chrysler Pacifica and Chrysler Crossfire. News from the States this morning suggests that was just the beginning of the new Chrysler.
Chrysler executives plan to eliminate vehicles that overlap, and there are a few:
- Dodge Nitro/Jeep Liberty
- Dodge Durango/Chrysler Aspen
- Jeep Compass/Jeep Patriot/Dodge Caliber
- Dodge Avenger/Chrysler Sebring
It all makes sense now why Daimler sold Chrysler. The company has to restructure its product line, distribution network and cost structure at the same time.
The problem seems to be a little too obvious for Chrysler management, the company is failing to make way with its smaller, more compact cars, instead having to rely on SUVs. This leaves Chrysler with a big problem as it essentially has two plants, with one plant’s worth of demand.
Location: Home / Chrysler, Car News / ...
Rate Post: 
(2 votes, average: 5 out of 5)
Loading ...
-
Print it:
November 6th, 2007 at 12:34 pm
How Sad, pity I won’t miss the models leaving Australia, now please keep them in America…
(Report)
November 6th, 2007 at 12:35 pm
The fact is, they’ve had one hit model this century (300C). Everything since has been average to downright scary. Then there’s the dumbing-down of the Jeep brand and some truly awful styling, not to mention Tonka-toy interiors. It’s not looking good.
(Report)
November 6th, 2007 at 1:47 pm
What was the point of Dodge coming back to Oz, if they are going to elimate the Caliber, Nitro and Avenger?
(Report)
November 6th, 2007 at 2:48 pm
WHO CARES!
(Report)
November 6th, 2007 at 3:03 pm
There’s two cars that have made me stand up and take notice of Chrysler - the 300C and Crossfire. Everything else is dross.
Both those cars have great AMG internals I’m told, and perhaps it shows.
(Report)
November 6th, 2007 at 4:05 pm
WHAT!! Those cars have just came out in australia and now they’ve been killed off!
(Report)
November 6th, 2007 at 4:06 pm
I’ve never herd about the 380C in Australia. I wonder if that ever comes here?
(Report)
November 6th, 2007 at 4:22 pm
Good riddance. As I said previously, the only good thing Chrysler had came from Daimler, and that’s the highest point Chrysler will ever reach. Even then their styling is crap on all but the 2 models mentioned by Importjap, which are above average but not by a lot.
(Report)
November 6th, 2007 at 8:10 pm
Chrysler Dodge aren;t the onlt ones in the position of 2 plants producing one plant worht of demand. More than half the GM and Ford plants in the USA are currently operating at less than 60% capacity [a number of which are making exactly the same cars] Therefore; it won;t be long before they do something similar inorder to survive.. either axe jobs, cars or both
However; If Chrysler Dodge want to remain in Oz they may have no choice but to export the Challenger or Viper as it appears that they’re the only 2 cars left.. oh and the RAM Pick-Up. So it’s not all bad.
(Report)
November 6th, 2007 at 11:41 pm
when chrysler was sold by merceedes to a bunch of venture capitalists the writing was already on the wall. This was always going to happen. They will strip the company of everything that isnt profitable and see with what their left with. If its something of any value they will try and rebuild with a view to sell it down the track for a profit. If its something thats rubbish (which is the more likely option) they will probably end up selling off the brand names “dodge” “jeep” and “chrysler” to GM or some other major car company that think they can make good out of it
(Report)
November 7th, 2007 at 11:45 am
richo, can you see the same thing happening to the good bits that Ford are flogging, or trying to flog, to venture capitalists?
I fear we’ve already seen the best Aston Martins, land Rovers and Jaguars. Anyone’s welcome to correct me here, okay, cos I can’t remember whether Jaguar and Volvo are included in this.
The thing is, these guys are or were part of Ford’s Premier Automotive Group. If, as stand-alones, they no longer have access to Fiesta air-con vents and all of the other hundreds of shared components that we can’t see and don’t care about in cars, let alone not being able to piggy-back off the group’s engine and platform developmental programs, how complete will their new models be in 2012?
(Report)
November 7th, 2007 at 7:41 pm
so far only aston martin has been sold off, volvo, landrover and jaguar are still owned by ford although they do freely admit they are looking for a buyer for jaguar
(Report)