Toyota has made it as Australia’s most trusted automotive brand, well, according to the results in the 2010 Australian Reader’s Digest Trust Survey. The survey took into account more than 50 brands and it is the third consecutive year Toyota has been voted to the top spot.
Toyota Australia’s senior executive director sales and marketing David Buttner said the company’s customer service policy was the key to its success. Mr Buttner said commitment to customer satisfaction was more important for long-term success than either vehicle desirability or price.
“Customers can be influenced by a vehicle they like or a price too good to be true – but they will stay with a company they can trust. Long-term running costs and retained values are paramount when private buyers are outlaying significant funds to buy a new car,” he said.
He also said the survey took into account how the customers are treated during their time owning their car, and that Toyota prides itself in this department as well using the established, capped-price service policy called Toyota Service Advantage. This servicing gives customers the ability to budget for a particular and specific type of service.
“Customer satisfaction is not something you can effectively advertise – your reputation is spread word of mouth by your clients. There are more than two million Toyotas on Australia’s roads – more than any other brand – and at least half of the owners of those vehicles are still in touch with us,” Mr Buttner also said.