The BMW 7 Series has something special going for it, for a start it looks like an overgrown robot that is about to burst out of its carlike form and turn into some mech warrior and blast its way out of traffic. For some thats a scary thing, but for I’ve always been a fan of the 7 series even though sometimes its hard for me to work out why anyone would buy a 7 series instead of just a 5 series with all the extras?
Nevertheless the BMW 7 series accounts for 26 percent of the large luxury car market, while sales of the 7 Series continue to accelerate with a substantial 36 percent increase in registrations logged for the first six months of 2006, compared with the same period in 2005. The BMW 7 series is offered with a powerful V8 or BMWs famouse 6.0-litre V12.
BMW has announced that they will make 50 BMW Individual-inspired cars, dubbed Luminance Edition which will arrive in Australia around September 2006 (the picture above is not of the new edition, no pictures have been release yet). Luminance is an indicator of how bright a surface appears. BMW claims that the Luminance Editions will underline the pinnacle position of the 7 Series in the BMW range as well as hallmark its absolute quality, elegance and exclusivity.
The luminescent Individual paint colours on offer are Ruby Black, Blue Onyx and Moonstone.
Just as the ruby is regarded as the king of precious stones, the Ruby Black metallic paint finish has a most regal bearing. The refined yet discrete effects allow the hue to appear to alter depending on the amount of light striking the coachwork.
When viewed in the shade, Ruby Black appears like Anthracite. As soon as it comes into contact with bright light, a dark red luminosity is released which appears to consist of countless pulverised ruby crystals.
The BMW Individual paint finish Blue Onyx metallic appears to capture pigments of one of the oldest gemstones in the world. From the depth of the blue shimmers the impenetrable black of onyx. In this way, the effect of this precious stone is transferred to the exterior and the dark blue is given a powerful expression of supremacy. It is almost as if this elegant paint finish were playing with the light.
Moonstone is well known for its perfect light shimmer, which achieves pristine transparency in the most valuable samples. It is less well known that this effect can only be attained by means of an extremely precise polish. Similarly perfect workmanship characterises the BMW Individual paint finish in Moonstone metallic. Only in this way can the three-dimensional depth be created which makes it a kaleidoscope of intriguing colours.
BMW in Australia will offer the Luminance Edition only on V8-powered 7 Series models: 740i, 740Li, 750i and 750Li models (non-Sport versions only). The Luminance Edition comprises the expressive BMW Individual paintwork, Nasca perforated leather in a choice of Cream Beige with Black piping or Black with Flannel Grey piping and floor mats with contrasting piping.
All interior trims will be Individual Piano Black that continues the luminous theme in the interior. The Luminance Edition will also have the added benefit of luxurious factory options as standard, including
The front and rear seats are heated, while the front seats also gain the effective BMW seat ventilation system. The 740i and 740Li models add Comfort Seats, while the 750i and 750Li models add studio quality LOGIC7 Hi Fi.
The BMW 7 Series Individual Luminance Edition is expected to begin arriving in Australia from September 2006. The option adds $9,500 to the price of a 7 Series, although BMW claims that if the features were specified individually, they would cost almost exactly twice that.
“The BMW 7 Series Luminance Edition will enhance still further the reputation of the finest driving large luxury car in Australia, the BMW 7 Series is one of the most highly prized cars in our range, and the new Luminance edition vehicles will be highly sought after.
“We are certain this limited edition model will add even more lustre to the pinnacle of the large luxury car market. BMW Individual is famous for helping owners create personalised automotive works of art. At this end of the market, customers know what they want and BMW is able to ensure they get it.” says Tom Noble, General Manager, Marketing, at BMW Group Australia.
Offcourse BMW haven’t actually released a picture of the new paint jobs, trust me once I get my hands on one you will see it right here.