Car Advice

Volvo losses to end by 4th quarter

By Alborz Fallah |

The once Ford owned Swedish manufacturer Volvo will soon be under the rule of the Chinese. Geely Automobile Holdings is expected to take over the struggling European company and reports today suggest it may be the right move for Volvo in the long run.

The Chinese company, which has still to finalise the deal between Ford says Volvo may potentially end losses as early as the fourth quarter this year. Geely’s parent company, China’s biggest private carmaker, has confirmed that it will pay Ford Motor Co. USD $1.8 billion (1.94 billion) for Volvo.

First three months of this year saw Geely sell around 100,000 units with expectations to finish the year with 400,000 sales. Nonetheless Geely itself suffered a decline in its second-half earnings compared to last year as some other Chinese manufacturers saw growth.

Concerning Volvo, Geely CEO Gui Sheng Yue told reporters in Hong Kong: “As far as I know, Volvo is in good operating condition and it’s possible it could break even in the fourth quarter of this year,“.

Geely is best known for producing smaller, cheaper cars so Volvo will no doubt help bring the brand back up to standards and help chase Chinese rivals that have coupled with global brands such as General Motors and Volkswagen.

In related news, the Chinese carmaker may take a controlling stake in London black cab maker Manganese Bronze, a company which Geely already owns a 20 percent stake.

China’s car market is expected to grow rapidly over the next decade. The country last year took the title as world’s biggest car market from the United States.


 
  • AB

    An explanation of how Geely is actually going to end Volvo’s losses by 4th quarter would be interesting please?

    Increase Sales?
    or worse
    Manufacture major components in Geely’s chinese factories?

  • AB

    Caradvice,

    This is a genuine question which would be good to get further insight to, as I do like Volvo.

    Geely either have to increase volume or reduce costs to reduce a loss, and increasing volume only works if your product costings has a profit margin to begin with.

    Your article states Volvo’s losses will end by 4th quarter but doesnt really go into any real detail how Geely is going to achieve this?

    Are they going to reduce Volvo’s manufacturing costs and if so how?
    Or is Geely going to heavily push sales into China to increase volume?