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by Matt Brogan

Honda Australia’s latest television commercial, dubbed ‘Imagination’, is now being used to promote Honda Jazz in the Netherlands.

The result of a creative partnership between Honda Australia and Revolver Films’ director Kris Moyers, the commercial was produced in collaboration with advertising agency 303.

The ad uses 1,469,333 multi-coloured plastic blocks, the exact number calculated to fill the interior of the Jazz, through a series of images — including a giant dog chasing a ball, a sneaker-wearing octopus, a surfboard riding a wave and a submarine — to demonstrate the Jazz’s flexibility and space.

Each object in the commercial was built using a number of blocks in 366 separate scenes and pieced together to form a moving image. The process took over 12 hours to complete.

After filming was complete, Honda donated the Mega Bloks used in the creation of the commercial to various charities around Australia.




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