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GM prepares another US sales and marketing shakeup

By Matt Brogan |

General Motors will have another shakeup of its US sales and marketing management structure as early as this week sources close to the plan have said.

GM President of North America, Mr Mark Reuss, will select the new candidates while additionally creating a divisional reporting structure that separates sales and marketing roles on a brand-by-brand basis.

Chevrolet, Cadillac and Buick-GMC will each have a new marketing boss, and a new sales leader. The division chiefs now handle both functions.

The shakeup comes as Chairman and CEO, Mr Ed Whitacre, seeks to improve lagging sales and to rebuild consumer confidence. When he became chief executive in December, Mr Whitacre said his sales and marketing team would need to show results quickly.

The move will heap even more responsibility on Mr Reuss, 46, whom Whitacre promoted to his current position in December. Before that, Mr Reuss briefly headed GM engineering and was chief of GM’s Australian unit, Holden.


 
  • TM

    Is President Obama taking over as CEO?

  • Shak

    This shows they have learnt from their mistakes and are moving in the right direction. Oh and so do Cadillac’s and Buick’s recent efforts.

    • Andrew M

      In a way yes it does, but they need to get the product people moving.

      I think the Volt is a great move forward, but I cant really see anything backing it up (as yet). I sure hope it doesnt turn out to be their one trick pony.
      They need to start applying the Volt concept to smaller and larger cars to supplement their range much like Toyota and Ford are doing rather than a 1 car fixes all approach

      Lets hope they dont release it and then slack off again thinking they are saved.

      I didnt think GM really had a marketing problem, its the bigger heads that were the problem

  • ABMPSV

    Not much good news for GM too. GM has recalled more than 900,000 Chevrolet Cobalts in a recall of 1.3 million cars in North America after reports of power steering failures. Who will be next!!